Mujahidah, Raudatul (2022) PENGARUH KUALITAS PRODUK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PADA ROBY MOTOR KECAMATAN TANJUNG KABUPATEN TABALONG PROVINSI KALIMANTAN SELATAN. Diploma thesis, Universitas Islam Kalimantan MAB.
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Abstract
Hasil penjualan pada tahun 2022 masih perlu ditingkatkan agar mampu meningkatkan pendapatan perusahaan. Hal ini disebabkan karena Roby Motor Kecamatan Tanjung kurang memiliki lingkungan kerja yang nyaman, aman dan kondusif agar karaywan nyaman dan betah bekerja, serta pengunjung nyaman dalam berkunjung di Roby Motor Kecamatan Tanjung. Penelitian ini bertujuan menganalisis pengaruh secara simultan antara Kualitas produk dan promosi terhadap keputusan pembelian pada Roby Motor Kecamatan Tanjung. Jenis penelitian kuantitatif. Populasi sebanyak 1.214 orang dan sampel menggunakan purposive sampling sebanyak 100 orang. Pengumpulan data menggunakan kuesioner yang dianalisis dengan uji Regresi. Hasil penelitian menunjukkan bahwa kualitas produk dan promosi berpengaruh signifikan secara simultan terhadap keputusan pembelian pada Roby Motor Kecamatan Tanjung Kabupaten Tabalong Provinsi Kalimantan Selatan. Kualitas produk dan promosi berpengaruh signifikan secara parsial terhadap keputusan pembelian pada Roby Motor Kecamatan Tanjung Kabupaten Tabalong Provinsi Kalimantan Selatan. Kualitas produk berpengaruh signifikan secara dominan terhadap keputusan pembelian pada Roby Motor Kecamatan Tanjung Kabupaten Tabalong Provinsi Kalimantan Selatan Sales results in 2022 still need to be increased in order to be able to increase the company's revenue. This is because Roby Motor, Tanjung Sub-district has a comfortable, safe and conducive working environment so that employees are comfortable and feel at home at work, and visitors are comfortable visiting Roby Motor, Tanjung Sub-district. This study aims to analyze the simultaneous effect of product quality and promotion on purchasing decisions at Roby Motor, Tanjung District. Types of quantitative research. The population is 1,214 people and the sample using purposive sampling is 100 people. Collecting data using a questionnaire which was analyzed by Regression test. The results showed that product quality and promotion simultaneously had a significant effect on purchasing decisions at Roby Motor, Tanjung District, Tabalong Regency, South Kalimantan Province. Product quality and promotion partially have a significant effect on purchasing decisions at Roby Motor, Tanjung District, Tabalong Regency, South Kalimantan Province. Product quality has a dominant and significant effect on purchasing decisions at Roby Motor, Tanjung District, Tabalong Regency, South Kalimantan Province
Item Type: | Thesis (Diploma) |
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Uncontrolled Keywords: | Kualitas, Produk, Promosi, Keputusan Pembelian |
Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HA Statistics |
Depositing User: | Raudatul Mujahidah |
Date Deposited: | 22 Jul 2022 02:36 |
Last Modified: | 05 Dec 2022 05:42 |
URI: | http://eprints.uniska-bjm.ac.id/id/eprint/11144 |
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