ANALISIS STRATEGI PEMASARAN JAMUR TIRAM PADA BADAN USAHA MILIK DESA (BUMDES) “BINA BAKTI” DESA DANDA JAYA KABUPATEN BARITO KUALA

MASFIAN, AHMAD NUR (2022) ANALISIS STRATEGI PEMASARAN JAMUR TIRAM PADA BADAN USAHA MILIK DESA (BUMDES) “BINA BAKTI” DESA DANDA JAYA KABUPATEN BARITO KUALA. Diploma thesis, Universitas Islam Kalimantan MAB.

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Abstract

Ahmad Nur Masfian, 2022, Analisis Strategi Pemasaran Jamur Tiram Pada Badan Usaha Milik Desa (BUMDes) “Bina Bakti” Desa Danda Jaya Kabupaten Barito Kuala, Pembimbing I: HJ. Erni Alfisah, SE, MM, Pembimbing II: Teguh Wicaksono, S.KOM, MM Penelitian ini bertujuan untuk menguji: (1) strategi pemasaran Jamur tiram di Badan Usaha Milik Desa (BUMDes) “Bina Bakti” Desa Danda Jaya Kabupaten Barito Kuala. (2) mengetahui kendala-kendala pemasaran Jamur tiram di Badan Usaha Milik Desa (BUMDes) “Bina Bakti” Desa Danda Jaya Kabupaten Barito Kuala. Penelitian ini menggunakan rancangan penelitian desriftif kualitatif dan penelitian sur-vei, observasi, dan wawancara seluruh karyawan Badan Usaha Milik Desa (BUMDes) “Bina Bakti” dan analisis data. Hasil penelitian menunjukkan bahwa Strategi Pemasaran Produk Jamur Tiram (BUM-Des) “Bina Bakti” memiliki fokus terhadap pemasaran produk jamur tiram yang dihasilkan mu-lai pada tingkat kualitas produk, harga dan lokasi pendistribusian produk melalui tiga fokus strategi pemasaran utama antara lain: 1) memperoleh beberapa alternatif strategi yaitu strategi produk, strategi harga, strategi distribusi dan strategi prmosi. 2). kendala-kendala yang dihadapi dalam memasarkan produk Jamur Tiram Badan Usaha Milik Desa (BUMDes) “Bina Bakti”, dari segi tingkat poduksi rendah, faktor produksi jamur tiram yang masih bergantung pada kedaan cuaca, jangkauan pasar yang tidak maksimal, persaingan. Hal ini memotivasi para pemasaran jamur tiram dalam menggunakan strategi-strategi yang efisien dan komitmen merupakan sikap loyalitas karyawan Badan Usaha Milik Desa (BUMDes) “Bina Bakti” pada organisasi merupakn peroses berlanjut yang mengespesifikasi-kan perhatian mereka untuk organisasi dan kesuksesan selanjutnya. This study aims to test: (1) the marketing strategy of oyster mushrooms in Village-Owned Enterprises (BUMDes) "Bina Bakti" Danda Jaya Village, Barito Kuala Regency. (2) knowing the marketing constraints of oyster mushrooms in village-owned enterprises (BUM-Des) "Bina Bakti" Danda Jaya Village, Barito Kuala Regency. This research uses qualitative descriptive research design and survey research, observation, and interviews of all employees of Village-Owned Enterprises (BUMDes) "Bina Bakti" and data analysis. This research uses a qualitatively defined research design and survey, observation, and interview research for all employees of Village-Owned Enterprises (BUMDes) "Bina Bakti" and data analysis. The results showed that the Oyster Mushroom Product Marketing Strategy (BUMDes) "Bina Bakti" has a focus on marketing oyster mushroom products produced starting at the level of product quality, price and location of product distribution through three main marketing strategy focuses, including: 1) obtaining several alternative strategies, namely product strategy, price strategy, distribution strategy and prmosi strategy. 2). obstacles faced in marketing Oyster Mushroom products village-owned enterprises (BUMDes) "Bina Bakti", in terms of low pro-duction levels, oyster mushroom production factors that still depend on weather, market reach that is not optimal, competition. This motivates oyster mushroom marketers in using efficient strategies and commitment is an attitude of loyalty of employees of Village-Owned Enterprises (BUMDes) "Bina Bakti" to the organization is a continuing process that specifies their attention to the organization and its subsequent success.

Item Type: Thesis (Diploma)
Uncontrolled Keywords: Strategi pemasa Marketing strategy.
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Depositing User: Ahmad Nur Masfian
Date Deposited: 23 Aug 2022 05:07
Last Modified: 23 Aug 2022 05:07
URI: http://eprints.uniska-bjm.ac.id/id/eprint/11270

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