ANALISA PEMANFAATAN MEDIA ONLINE TERHADAP MINAT PEMBELIAN DI ALFAMART MT HARYONO BANJARMASIN

Maslan, irfani (2022) ANALISA PEMANFAATAN MEDIA ONLINE TERHADAP MINAT PEMBELIAN DI ALFAMART MT HARYONO BANJARMASIN. Diploma thesis, Universitas Islam Kalimantan MAB.

[img] Text
JURNAL SKRIPSI IRFANI 18310743.pdf - Published Version
Restricted to Repository staff only

Download (561kB) | Request a copy

Abstract

Penelitian ini bertujuan menganalisa pemanfaatan media online yang mempengaruhi pengaruh minat belanja konsumen di Alfamart MT Haryono Banjarmasin? Manfaat penelitian secara teoritis adalah hasil penelitian ini diharapkan berguna sebagai sumbangan pemikiran bagi pengembangan ilmu pengetahuan dan juga muntuk memperluas wawasan pemikiran dibidang perdagangan. Penelitian ini merupakan penelitian lapangan dan besifat deskriptif kualitatif. Dalam penelitian ini, penulis menggunakan dua sumber data, yaitu sumber data primer dan sumber data sekunder. Teknik pengumpulan data menggunakan metode wawancara, dan dokumentasi. bertempat di Alfamart MT Haryono Banjarmasin. Hasil penelitian yang dilakukan peneliti mengenai pemanfaatan media online yang mempengaruhi minat belanja konsumen di Alfamart MT Haryono Banjarmasin adalah faktor penggunaan fitur-fitur yang memudahkan konsumen dalam menjangkau alfamart untuk berbelanja dan disisi lain, pelayanan, harga, promosi, dan lokasi yang harus strategis juga akan memiliki pengaruh yang signifikan terhadap perilaku konsumen dan minat belanja konsumen. This study aims to analyze the use of online media that affects the influence of consumer shopping interest at Alfamart MT Haryono Banjarmasin? The benefit of theoretical research is that the results of this research are expected to be useful as a contribution to the development of science and also to broaden the horizons of thought in the field of trade. This research is a field research and is descriptive qualitative. In this study, the authors used two data sources, namely primary data sources and secondary data sources. Data collection techniques using interview methods, and documentation. located at Alfamart MT Haryono Banjarmasin. The results of research conducted by researchers regarding the use of online media that affect consumer shopping interest at Alfamart MT Haryono Banjarmasin are factors using features that make it easier for consumers to reach Alfamart for shopping and on the other hand, services, prices, promotions, and locations that must be strategic will also has a significant influence on consumer behavior and consumer spending interest.

Item Type: Thesis (Diploma)
Uncontrolled Keywords: Pemanfaatan Media Online, Minat Pembelian Utilization of Online Media, Purchase Interest
Subjects: H Social Sciences > HB Economic Theory
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Faculty of Law, Arts and Social Sciences > School of Management
Depositing User: Irfani maslan
Date Deposited: 08 Aug 2022 03:47
Last Modified: 08 Aug 2022 03:47
URI: http://eprints.uniska-bjm.ac.id/id/eprint/11400

Actions (login required)

View Item View Item