ANALISIS STRATEGI PEMASARAN DALAM UPAYA MENINGKATKAN MINAT PEMBELIAN (Studi Pada PT. Samudra Bintang Angkasa Tour and Travel Banjarmasin)

Melati, Revina (2020) ANALISIS STRATEGI PEMASARAN DALAM UPAYA MENINGKATKAN MINAT PEMBELIAN (Studi Pada PT. Samudra Bintang Angkasa Tour and Travel Banjarmasin). Diploma thesis, Universitas Islam Kalimantan MAB.

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Abstract

Penelitian ini menggunakan dengan metode deskriftif kualitatif merupakan penelitian survey, Karena penelitian ini memberikan gambaran yag jelas sistematis dalam mengenai strategi pemaasaran PT. samudra bintang angkasa tour and travel Banjarmasin. dan cara penelitian metode dokumentasi, observasi, wawancara. Berdasarkan Hasil penelitian Strategi Pemasaran 4P (Product , Price, Place, Promotion) dalam meningkatkan minat pembelian konsumen yang diterapkan oleh PT. Samudra Bintang Angkasa Tour and Travel Banjarmasin menggunakan Startegi yaitu pada produk, harga, promosi,dan tempat. Dan hasil penelitian diketahui bahwa rata-rata yang menjadi alasan konsumen melakukan pembelian di PT. Samudra Bintang Angkasa Tour and Travel Banjarmasin adalah karena harga, dan pelayanan yang diberikan. Hal ini mengidentifikas para pemimpin agar memahami apa yang dapat meningkatkan minat pembelian agar lebih memperhatikan variable-variabel tersebut. Kata Kunci : Strategi Pemasaran, dan Meningkatkan Minat Pembelian This study aims to determine and analyze: (1) Marketing strategies applied by PT. Samudra Bintang Angkasa Tour and Travel in an effort to increase purchasing interest, (2) Analysis of purchase interest in PT Samudra Bintang Angkasa Tour and Travel. (3) obstacles faced by PT. Samudra Bintang Angkasa Tour and Travel. This study uses a qualitative descriptive method is a survey research, because this study provides a clear systematic description of the marketing strategy of PT. ocean star sky tour and travel Banjarmasin. and how to research methods of documentation, observation, interviews. Based on the research results of the 4P Marketing Strategy (Product, Price, Place, Promotion) in increasing consumer purchase interest implemented by PT. Samudra Bintang Angkasa Tour and Travel Banjarmasin uses Strategy in product, price, promotion, and place. And the results of the study note that on average the reason consumers make purchases at PT. Samudra Bintang Angkasa Tour and Travel Banjarmasin is because of the price, and the services provided. This identifies leaders in order to understand what can increase purchasing interest in order to pay more attention to these variables.

Item Type: Thesis (Diploma)
Uncontrolled Keywords: Strategi Pemasaran, dan Meningkatkan Minat Pembelian
Subjects: H Social Sciences > HB Economic Theory
Depositing User: Revina Melati Melati
Date Deposited: 26 Aug 2020 04:50
Last Modified: 26 Aug 2020 04:50
URI: http://eprints.uniska-bjm.ac.id/id/eprint/1171

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