PENGARUH KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK FARMASI PADA APOTEK AZHAR FARMA BANJARMASIN

Salsabila, Hasna (2022) PENGARUH KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK FARMASI PADA APOTEK AZHAR FARMA BANJARMASIN. Diploma thesis, Universitas Islam Kalimantan MAB.

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Abstract

Tujuan penelitian ini adalah untuk mengetahui pengaruh kualitas pelayanan secara parsial dan simultan terhadap keputusan pembelian produk farmasi pada Apotek Azhar Farma. Jenis penelitian dalam penelitian ini adalah penelitian dengan metode kuantitatif, teknik pengumpulan data dilakukan secara observasi, wawancara, kuesioner dan dokumentasi. teknik analisis data yang digunakan uji validitas data, uji reliabiltas data dan uji regresi berganda. Hasil dari pengujian hipotesis pada uji f simultan menyatakan bahwa Kehandalan (Reliability), Daya Tanggap, (Responsiveness), Jaminan (Assurance), Empati (Empathy), Bukti Fisik (Tangibles) secara bersama-sama mempunyai pengaruh positif dan signifikan terhadap keputusan pembelian produk farmasi pada Apotek Azhar Farma Banjarmasin dengan nilai signifikan (0.002) < dari 0,05. Pada Uji T dilakukan untuk menguji pengaruh secara parsial antara variabel Kehandalan (Reliability), Daya Tanggap, (Responsiveness), Jaminan (Assurance), Empati (Empathy), Bukti Fisik (Tangibles), masing-masing variabel tersebut tidak memiliki pengaruh terhadap keputusan pembelian produk farmasi di Apotek Azhar Farma Banjarmasin. The purpose of this study was to determine the effect of service quality partially and simultaneously on purchasing decisions of pharmaceutical products at Azhar Farma Pharmacy The type of research in this research is research with quantitative methods, data collection is done by observation, interviews, questionnaires and documentation. The data analysis technique used was data validity test, data reliability test and multiple regression test. The results of hypothesis testing in the simultaneous f test state that Reliability, Responsiveness, Assurance, Empathy (Emthy), Physical Evidence (Tangibles) together have a positive and negative effect. significant to the decision to purchase pharmaceutical products at the Azhar Farma Pharmacy Banjarmasin with a significant value (0.002) < 0.05. The T-test was conducted to partially test the effect of the Reliability, Responsiveness, Assurance, Empathy, Tangibles variables, each of these variables has no effect on purchasing decisions. pharmaceutical products at Azhar Farma Pharmacy Banjarmasin

Item Type: Thesis (Diploma)
Uncontrolled Keywords: Kualitas Pelayanan, Keputusan Pembelian Produk, Apotek Azhar Farma Banjarmasin Keywords: Service Quality, Product Purchase Decision, Pharmacy Azhar Farma Banjarmasin
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Depositing User: Hasna Salsabila
Date Deposited: 09 Aug 2022 05:15
Last Modified: 09 Aug 2022 05:19
URI: http://eprints.uniska-bjm.ac.id/id/eprint/11777

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