PERANAN STRATEGI PEMASARAN DALAM MENINGKATKAN VOLUME PENJUALAN BRAND ACER DI TOKO INFO COMPUTER BANJARMASIN

Andini, Muthia Adha (2022) PERANAN STRATEGI PEMASARAN DALAM MENINGKATKAN VOLUME PENJUALAN BRAND ACER DI TOKO INFO COMPUTER BANJARMASIN. Diploma thesis, Universitas Islam Kalimantan MAB.

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Abstract

Penelitian ini bertujuan untuk mengetahui :(1) strategi pemasaran yang telah dilakukan dalam meningkatkan volume penjualan brand Acer di toko Info Computer Banjarmasin, (2) kendala-kendala apa saja dalam penerapan strategi pemasaran brand Acer di toko Info Computer Banjarmasin, (3) keadaan volume penjualan brand Acer di toko Info Computer Banjarmasin, (4) strategi pemasaran yang akan datang dalam meningkatkan volume penjualan brand Acer di toko Info Computer Banjarmasin. Jenis penelitian yang dilakukan yaitu penelitian deskriptif kualittatif. Teknik pengumpulan data berupa penelitian kepustakaan, observasi, wawancara, dan dokumentasi. Teknik analisis data yang digunakan yaitu model interaktif Miles, Huberman dan Saldana yaitu : kondendasi data, penyajian data dan penarikan kesimpulan.Berdasarkan hasil penelitian yang telah dilakukan oleh toko Info Computer Banjarmasin : (1) Dengan melakukan bauran pemasaran atau marketing mix 7P yaitu produk (product), produk Acer sudah sangat terkenal di kalangan masyarakat. Harga (price), harga produk Acer beragam dan dapat beisaing dengan produk lainnya. Tempat (place), lokasi toko sangat strategis. Promosi (promotion), promosi dilakukan dengan media online, banner, spanduk dan videotron. Orang (people), karyawan akan mengikuti training secara berkala. Proses (process), dengan proses yang teratur maka usaha tersebut akan berjalan dan berlangsung dengan baik dan bukti fisik (physical evidence). Bukti fisik toko sudah sangat bagus. Dari strategi pemasaran tersebut, dapat diketahui bahwa perusahaan ini mengutamakan kualitas produk, memberikan beberapa pilihan sistem pembayaran, mempunyai lokasi pemasaran yang strategis, melakukan beberapa promosi untuk meningkatkan penjualannya, memberikan pelayanan yang baik agar konsumen merasa puas, proses penjualan yang teratur dan bukti fisik yang membuat konsumen nyaman. (2) kendala yang dihadapi Info Computer Banjarmasin yaitu kurangnya pengetahuan konsumen terhadap produk Acer dan kurangnya pemahaman konsumen terhadap garansi yang ditawarkan produk Acer. (3) Keadaan volume penjualan di Toko Info Computer Banjarmasin, sejauh ini penjualan produk Acer berjalan sangat baik. (4) Produk Acer kedepannya harus bisa membuat inovasi-inovasi baru yang selalu mengikuti perkembangan zaman sehingga akan bisa bersaing dengan produk-produk sejenisnya dan juga harus bisa mengembangkan kemampuan atau meningkatkan spesifikasi yang mumpuni dan canggih. This study plans to decide: (1) the showcasing methodologies that have been done in expanding the business volume of the Acer brand at the Data PC Banjarmasin store, (2) what are the obstructions in carrying out the Acer brand promoting methodology at the Data PC Banjarmasin store, (3) the conditions deals volume of the Acer brand at the Information PC Banjarmasin store, (4) future advertising techniques in expanding the business volume of the Acer brand at the Data PC Banjarmasin store.The sort of examination directed is spellbinding qualittative ressearch. Information assortment strategies as library research, obsservation, intterviews, and documentation. The information investigation strategy utilized is the intuitive model of Miles, Huberman and Saldana, in particular: information buildup, information show and end drawing.Based on the results of research conducted by the Info Computer store in Banjarmasin: (1) By implementing the 7P marketing mix, namely the product, Acer's products are already very well known among the public. Price (price), the prices of Acer products vary and can compete with other products. Place (place), the location of the store is very strategic. Promotion (promotion), promotion is done with online media, banners, banners and videotron. People, employees will attend training regularly. Process (process), with an orderly process, the business will run and take place well and with physical evidence. The physical evidence of the store is very good. From this marketing strategy, it can be seen that this company prioritizes product quality, provides several payment system options, has a strategic marketing location, carries out several promotions to increase sales, provides good service so that consumers feel satisfied, regular sales processes and good physical evidence. make consumers comfortable. (2) the obstacles faced by Info Computer Banjarmasin are the lack of consumer knowledge of Acer products and the lack of consumer understanding of the guarantees offered by Acer products. (3) The condition of sales volume at the Banjarmasin Computer Info Store, so far sales of Acer's products are going very well. (4) Acer products in the future must be able to make new innovations that always keep up with the times so that they will be able to compete with similar products and must also be able to develop capabilities or improve specifications that are qualified and sophisticated.

Item Type: Thesis (Diploma)
Uncontrolled Keywords: Strategi Pemasaran, Volume Penjualan, Marketing Mix
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Depositing User: Muthia Adha Andini
Date Deposited: 15 Aug 2022 03:07
Last Modified: 15 Aug 2022 03:07
URI: http://eprints.uniska-bjm.ac.id/id/eprint/11855

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