PENGARUH MEDIA SOSIAL, REPUTASI DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PELANGGAN DALAM MENGGUNAKAN JASA MAKE UP PADA NAJMAH MAKE UP BANJARMASIN

Aledya, Sita (2022) PENGARUH MEDIA SOSIAL, REPUTASI DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PELANGGAN DALAM MENGGUNAKAN JASA MAKE UP PADA NAJMAH MAKE UP BANJARMASIN. Diploma thesis, Universitas Islam Kalimantan MAB.

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Abstract

Sita Aledya, 2022, Pengaruh Media Sosial, Reputasi dan Kualitas Pelayanan terhadap Keputusan Pelanggan dalam menggunakan jasa make up di Najmah Make Up Kota Banjarmasin, Pembimbing I : H. Akhmad Samhudi, Pembimbing II : Ervica Zamilah Penelitian ini bertujuan untuk menguji : (1) Media Sosial, Reputasi dan Kualitas Pelayanan berpengaruh secara simultan terhadap Keputusan pelanggan mengunakan jasa make up di Najmah Make Up Kota Banjarmasin. (2) Media Sosial, Reputasi dan Kualitas Pelayanan berpengaruh secara parsial terhadap Keputusan pelanggan mengunakan jasa make up di Najmah Make Up Kota Banjarmasin, dan (3) variabel yang paling dominan yang berpengaruh terhadap Keputusan pelanggan mengunakan jasa make up di Najmah Make Up Kota Banjarmasin. Rancangan penelitian ini adalah penelitian Kuantitatif dan merupakan penelitian survey, Populasi dalam penelitian ini ialah pelanggan Najmah Make Up Kota Banjarmasin dan sampelnya ialah sebanyak 30 Orang Pelanggan Najmah Make Up Kota Banjarmasin. Hasil penelitian menunjukkan bahwa : (1) Media Sosial, Reputasi, dan Kualitas Pelayanan berpengaruh positif secara simultan dan signifikan terhadap Keputusan pelanggan pada Najmah Make Up Kota Banjarmasin, (2) Media Sosial, Reputasi, dan Kualitas Pelayanan berpengaruh positif secara parsial dan signifikan terhadap Keputusan pelanggan pada Najmah Make Up Kota Banjarmasin, (3) variabel yang lebih dominan daintara variabel Media Sosial, Reputasi, dan Kualitas Pelayanan yaitu Media Sosial, hal tersebut dapat dibuktikan dari nilai tertinggi koefisien beta. Sita Aledya, 2022, The Influence of Social Media, Reputation and Service Quality on Customer Decisions in Using Make Up Services at Najmah Make Up Banjarmasin City, Supervisor I : H. Akhmad Samhudi, Supervisor II : Ervica Zamilah This study aims to examine: (1) Social Media, Reputation and Service Quality have a simultaneous effect on customer decisions to use make up services at Najmah Make Up Banjarmasin City. (2) Social Media, Reputation and Service Quality partially influence the customer's decision to use make up services at Najmah Make Up Banjarmasin City, and (3) the most dominant variable that influences customer decisions to use make up services at Najmah Make Up Banjarmasin City . The design of this research is quantitative research and is a survey research. The population in this research is the customers of Najmah Make Up in Banjarmasin City and the sample is 30 customers of Najmah Make Up in Banjarmasin City. The results showed that: (1) Social Media, Reputation, and Service Quality had a simultaneous and significant positive effect on customer decisions at Najmah Make Up Banjarmasin, (2) Social Media, Reputation, and Service Quality had a partial and significant positive effect on Customer decisions on Najmah Make Up Banjarmasin, (3) the more dominant variable among variables is Social Media, Reputation, and Service Quality, namely Social Media, this can be proven from the highest value of the beta coefficient.

Item Type: Thesis (Diploma)
Uncontrolled Keywords: Media Sosial, Reputasi, Kualitas Pelayanan, Keputusan pelanggan Social Media, Reputation, Service Quality, Customer Decision
Subjects: H Social Sciences > H Social Sciences (General)
Depositing User: Sita Aledya
Date Deposited: 15 Aug 2022 03:44
Last Modified: 15 Aug 2022 03:44
URI: http://eprints.uniska-bjm.ac.id/id/eprint/12004

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