PENGARUH PENGEMBANGAN DAN PENGELOLAAN SOCIAL MEDIA TERHADAP KINERJA DENGAN ONLINE SHOPPING SEBAGAI VARIABEL INTERVENTING STUDI PADA HOME INDUSTRIAL (FROZEN FOOD, FRUIT, AND VEGETABLES MARKET) KOTA BANJARMASIN

Saofi, Achmad (2022) PENGARUH PENGEMBANGAN DAN PENGELOLAAN SOCIAL MEDIA TERHADAP KINERJA DENGAN ONLINE SHOPPING SEBAGAI VARIABEL INTERVENTING STUDI PADA HOME INDUSTRIAL (FROZEN FOOD, FRUIT, AND VEGETABLES MARKET) KOTA BANJARMASIN. Masters thesis, Universitas Islam Kalimantan MAB.

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Abstract

Tesis dengan judul “Pengaruh Pengembangan Dan Pengelolaan Social Media Terhadap Kinerja dengan Online Shopping sebagai variabel intervening studi pada Home Industrial (Frozen Food, Fruit & Vegetables Market)” ini ditulis oleh Achmad Saofi, NPM 2009020042. Dosen Pembimbing I Sulastini, Dosen Pembimbing II Khuzaini. Penelitian ini bertujuan untuk mengetahui dan menguji pengaruh secara parsial pengembangan dan pengelolaan social media terhadap kinerja dan online shopping, online shopping terhadap kinerja, serta pengaruh pengembangan dan pengelolaan social media terhadap kinerja melalui online shopping home industrial (frozen food, fruit & vegetables Market) di kota Banjarmasin. Penelitian ini menggunakan pendekatan kuantitatif, Sampel dalam penelitian ini berjumlah 73 responden dari populasi 90 home industrial (Frozen Food, Fruit & Vegetables Market) dengan teknik pengumpulan data kuesioner dan teknik sampling menggunakan Simple Random Sampling. Analisis data menggunakan path analysis dengan alat bantu aplikasi SPSS versi 26.0 Hasil penelitian ini menunjukan : a) Pengembangan social media secara parsial berpengaruh tidak signifikan terhadap online shopping, b) Pengelolaan social media secara parsial berpengaruh positif dan signifikan terhadap online shopping, c) Pengembangan social media secara parsial berpengaruh tidak signifikan terhadap kinerja home industrial, d) Pengelolaan social media secara parsial berpengaruh positif dan tidak signifikan terhadap kinerja home industrial, e) Online shopping secara pasial berpengaruh positif dan signifikan terhadap kinerja, f) Pengembangan social media berpengaruh signifikan terhadap kinerja melalui online shopping, dan g) Pengelolaan social media berpengaruh signifikan terhadap kinerja melalui online shopping home industrial (frozen food, fruit, and vegetables market) di Kota Banjarmasin. The thesis entitled "The Influence of Social Media Development and Management on Performance with Online Shopping as an Intervening Variable Study in Home Industrial (Frozen Food, Fruit & Vegetables Market)" was written by Achmad Saofi, NPM 20090020042. Advisor I Sulastini, Advisor II Khuzaini . This study aims to determine and partially examine the effect of social media development and management on performance and online shopping, online shopping on performance, as well as the influence of social media development and management on performance through online home industrial shopping (frozen food, fruit & vegetables Market) in Banjarmasin city. This study uses a quantitative approach. The sample in this study amounted to 73 respondents from a population of 90 home industries (Frozen Food, Fruit & Vegetables Market) with questionnaire data collection techniques and sampling techniques using Simple Random Sampling. Data analysis using path analysis with SPSS application tool version 26.0 The results of this study indicate: a) The development of social media partially has no significant effect on online shopping, b) The management of social media partially has a positive and significant effect on online shopping, c) The development of social media partially has no significant effect on the performance of home industrial, d) ) Social media management partially has a positive and insignificant effect on home industrial performance, e) Online shopping has a positive and significant impact on performance, f) Social media development has a significant effect on performance through online shopping, and g) Social media management has a significant effect on performance through online shopping home industrial (frozen food, fruit, and vegetables market) in Banjarmasin City.

Item Type: Thesis (Masters)
Uncontrolled Keywords: Pengembangan, Pengelolaan, Social Media, Online Shopping, Home Industrial, dan Kinerja.
Subjects: H Social Sciences > H Social Sciences (General)
Depositing User: Achmad Saofi
Date Deposited: 12 Nov 2022 01:28
Last Modified: 12 Nov 2022 01:28
URI: http://eprints.uniska-bjm.ac.id/id/eprint/13188

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