PENGARUH PROMOSI TERHADAP PENJUALAN PRODUK PADA HOME INDUSTRI AL-AMANAH SASIRANGAN BANJARBARU

Ramadhan, Yulfi Herdi Noor (2020) PENGARUH PROMOSI TERHADAP PENJUALAN PRODUK PADA HOME INDUSTRI AL-AMANAH SASIRANGAN BANJARBARU. Diploma thesis, Universitas Islam Kalimantan MAB.

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Abstract

Penelitian ini bertujuan untuk menguji : Promosi berpengaruh terhadap penjualan produk pada home industri Al-Amanah Sasirangan Banjarbaru dan besar pengaruh promosi terhadap penjualan produk pada home industri Al-Amanah Sasirangan Banjarbaru. Penelitian ini menggunakan rancangan penelitian kuantitatif dan menggunakan angket kuisioner perorangan. Populasi penelitian masyarakat Banjarbaru dan sekitarnya dengan sampel sebesar 30 responden dengan analisis data Regresi Linear Sederhana. Hasil penelitian menunjukan Variabel Promosi (X) berpengaruh positif terhadap variabel Penjualan (Y), Hasil penelitian menunjukan bahwa promosi berpengaruh signifikan terhadap volume penjualan. Dilihat dari hasil perhitungan SPSS variabel Promosi (X) dan Penjualan (Y), R Square = 0,412 atau 41,2% dalam mempengaruhi penjualan produk pada home industri Al-Amanah Sasirangan Banjarbaru. The purpose of this research is to find out: Promotion influences the sales of products in the Al-Amanah Sasirangan Banjarbaru home industry and the magnitude of the effect of the promotion on product sales in the Al-Amanah Sasirangan Banjarbaru home industry. This research uses a quantitative research design and uses an individual questionnaire. The population in this study were all Banjarbaru citizen an surrounding communities with total sample of 30 respondents used Simple Linear Regression data analysis. The results showed that the Promotion Variable (X) had a positive effect on the Sales Variable (Y). The results showed that the promotion had a significant effect on sales volume. Judging from the results of the calculation of the SPSS Variable Promotion (X) and Sales (Y), R Square = 0.412 or 41,2% influencing product sales at the Al-Amanah Sasirangan Banjarbaru home industry.

Item Type: Thesis (Diploma)
Uncontrolled Keywords: Promosi, Penjualan Promotion, Sales
Subjects: H Social Sciences > HB Economic Theory
Depositing User: Yulfi Herdi Noor Ramadhan
Date Deposited: 12 Oct 2020 03:59
Last Modified: 12 Oct 2020 03:59
URI: http://eprints.uniska-bjm.ac.id/id/eprint/1332

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