PENGARUH KUALITAS PRODUK,DISTRIBUSI,PELAYANAN DAN PROMOSI TERHADAP VOLUME PENJUALAN AIR MINUM DEPOT KAFILA MARGASARI

Nabahani, M. Yusup (2020) PENGARUH KUALITAS PRODUK,DISTRIBUSI,PELAYANAN DAN PROMOSI TERHADAP VOLUME PENJUALAN AIR MINUM DEPOT KAFILA MARGASARI. Diploma thesis, Universitas Islam Kalimantan MAB.

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Abstract

Penelitian ini bertujuan untuk menguji : (1) pengaruh kualitas produk terhadap volume Penjualan Air Minum Pada Depot Kafila Margasari, (2) pengaruh distribusi terhadap volume Penjualan Air Minum Pada Depot Kafila Margasari (3) pengaruh kualitas pelayanan terhadap volume Penjualan Air Minum Pada Depot Kafila Margasari (4) pengaruh promosi terhadap volume Penjualan Air Minum Pada Depot Kafila Margasari. Penelitian ini menggunakan rancangan penelitian deskriptif kuantitatif dan merupakan penelitian survey. Populasi penelitian ini adalah pelanggan dari Depot Kafila Margasari dan sampel sebesar 33 respondendengan analisis data Regresi Linear Berganda. Hasil penelitian ini menunjukan (1) kualitas produk berpengaruh secara signifikan terhadap volume penjualan air minum depot kafila margasari,(2) Distribusi berpengaruh secara signifikan terhadap volume penjualan Depot Kafila Margasari, (3) Pelayanan tidak berpengaruh terhadap volume penjualan Depot Kafila Margasari dan (4) Promosi berpengaruh secara signifikan terhadap volume penjualan Depot Kafila Margasari, hal ini mengindikasikan bahwa jika semakin baik kualitas produk,distribusi, pelayanan dan promosi yang diberikan perusahaan kepada pelanggan,maka volume penjualan semakin meningkat. This study aims to examine: (1) the effect of product quality on the volume of drinking water sales at the Kafila Margot depot, (2) the effect of the distribution on the volume of drinking water sales at the Kafila Margasari depot (3) the effect of service quality on the volume of drinking water sales at the Kafila depot Margasari (4) the effect of promotion on the volume of Drinking Water Sales at Margasari Kafila Depot. This research uses descriptive quantitative research design and is a survey research. The study population was customers of the Kafila Margasari Depot and a sample of 33 respondents with multiple linear regression data analysis. The results of this study indicate (1) the quality of the product significantly influences the sales volume of the Kafila Margasari drinking water depot, (2) the distribution has a significant effect on the sales volume of the Kafila Margasari Depot, (3) the service has no effect on the sales volume of the Kafila Margasari Depot and (4 ) Promotion has a significant effect on the sales volume of Kafila Margasari Depot, this indicates that if the better the product quality, distribution, service and promotion provided by the company to customers, the sales volume will increase

Item Type: Thesis (Diploma)
Uncontrolled Keywords: Volume Penjualan;Promosi; Kualitas Air; Distribusi ;dan Pelayanan Sales Volume; Promotion; Water quality; Distribution; and Services
Subjects: H Social Sciences > HB Economic Theory
Depositing User: M. Yusup Nabahani
Date Deposited: 01 Mar 2021 02:04
Last Modified: 01 Mar 2021 02:04
URI: http://eprints.uniska-bjm.ac.id/id/eprint/1429

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