ANALISIS KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN INDIHOME PADA PT. TELKOM BANJARMASIN

Murniyati, Murniyati (2020) ANALISIS KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN INDIHOME PADA PT. TELKOM BANJARMASIN. Diploma thesis, Universitas Islam Kalimantan MAB.

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Abstract

Murniyati, 2020, Analisis Kualitas Pelayanan Terhadap Keputusan Pembelian Indihome PT Telkom Banjarmasin. Skripsi, Universitas Islam Kalimantan Muhammad Arsyad Al-Banjari Banjarmasin. Jurusan Manajemen. Pembimbing (I): Husnurrofiq S.E, M.M, Pembimbing (II): Dr.H.Mohammad Zainul S.E, M.M Penelitian ini bertujuan untuk : mengetahui hubungan kualitas pelayanan yang dihasilkan oleh indihome PT Telkom Banjarmasin terhadap keputusan pembelian pada pelanggan PT Telkom Banjarmasin. Penelitian ini menggunakan rancangan penelitian deskriptif kualitatif. Yaitu menganalisis tentang peristiwa yang terjadi dilapangan kemudian dianalisis menggunakan pengumpulan data : observasi, wawancara, dokumentasi, penelitian kepustakaan. Hasil penelitian menunjukkan kualitas pelayanan sangat berhubungan dengan keputusan pembelian indihome PT Telkom Banjarmasin, hal ini mengindikasikan pelanggan sangat memehami apa yang dapat mereka beli dalam layanan jasa. Murniyati, 2020. The analisys Of Services Quality Purchasing Decisions Indihome of PT Telkom Banjarmasin. Thesis, Kalimantan Islamic University Muhammad Arsyad Al-Banjari Banjarmasin. Management major. Supervisor (I) : Husnurrofiq S.E, M.M, Supervisor (II) : Dr.H.Mohammad Zainul S.E, M.M This study aims to: determine the relationship of service quality produced by PT Telkom Banjarmasin indihome on purchasing decisions on customers of PT Telkom Banjarmasin. This study uses a descriptive qualitative research design. Namely analyzing the events that occur in the field then analyzed using data collection: observation, interviews, documentation, library research The results showed that service quality is very much related to PT Telkom Banjarmasin's indihome purchasing decisions, this indicates that customers really understand what they can buy in services.

Item Type: Thesis (Diploma)
Uncontrolled Keywords: Kualitas Pelayanan, Keputusan pembelian. Quality Of Service, Purchase Decisions.
Subjects: H Social Sciences > HB Economic Theory
H Social Sciences > HC Economic History and Conditions
Depositing User: Murniyati
Date Deposited: 28 Aug 2020 02:50
Last Modified: 28 Aug 2020 02:50
URI: http://eprints.uniska-bjm.ac.id/id/eprint/1692

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