ANALISIS KEBIJAKSANAAN SALURAN DISTRIBUSI DAN PROMOSI PADA USAHA AMPLANG SA-IJAAN KABUPATEN KOTABARU

Wahyudi, septian (2020) ANALISIS KEBIJAKSANAAN SALURAN DISTRIBUSI DAN PROMOSI PADA USAHA AMPLANG SA-IJAAN KABUPATEN KOTABARU. Diploma thesis, Universitas Islam Kalimantan MAB.

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Abstract

Latar belakang penelitian ini dilakukan, dikarenakan untuk mengetahui secara analisis kebijakan saluran distribusi dan promosi di perusahaan Usaha Amplang Sa-Ijaan Kabupaten Kotabaru. Tujuan penelitian ini dimaksudkan untuk mengetahui bagaimana peran kebijakan saluran distribusi dan promosi di perusahaan Usaha Amplang Sa-Ijaan Kabupaten Kotabaru. Manfaat penelitian diharapkan berguna untuk mengembangkan konsep kebijakan saluran distribusi dan promosi di perusahaan Usaha Amplang Sa-Ijaan Kabupaten Kotabaru. Metode penelitian yang digunakan dalam penelitian ini adalah metode penelitian deskriptif-korelational. Penelitian deskriptif-korelational artinya peneliti berusaha menggambarkan dan kemudian mencoba menghubungkan adanya kaitan antara variabel independen terhadap variabel dependen. Hasil penelitian menemukan bukti bahwa kebijakan saluran distribusi dan promosi di perusahaan Usaha Amplang Sa-Ijaan Kabupaten Kotabaru masih berjalan belum berjalan dengan baik, dan belum mencapai kemajuannya. Hal ini didukung bukti berupa; Perusahaan Usaha Amplang Sa-Ijaan Kabupaten Kotabaru ini dalam mempertangungjawabkan hasil produksinya belum mencapai target yang diharapkan, dalam melaksanakan promosi pihak pimpinan atau owner perusahaan Usaha Amplang Sa-Ijaan Kabupaten Kotabaru belum merencanakan kegiatan promosi penjualan secara baik dan terarah, sehingga dengan demikian masih terdapat kelemahan dalam penjualan, pemasaran masih mengadakan hanya disekitar daerah Banjarmasin dan sekitarnya saja, dalam melaksanakan promosi melalui kegiatan advertesing atau periklanan masih kurang merata kedaerah pemasaran, dan perusahaan Usaha Amplang Sa-Ijaan Kabupaten Kotabaru ini terlihat mengalami turun naik dalam produksinya, arinya masih belum stabil. The background of this research was carried out, due to know the analysis of distribution and promotion channel policies in the Amplang Sa-Ijaan Enterprises Kotabaru Regency. The purpose of this study was intended to determine how the role of distribution and promotion channel policies in the Amplang Sa-Ijaan Enterprises Kotabaru Regency. The benefits of the research are expected to be useful in developing the concept of distribution and promotion channel policies in the Amplang Sa-Ijaan Enterprises Kotabaru Regency. The research method used in this research is descriptive-correlational research method. Descriptive-correlational research means that the researcher tries to describe and then tries to link the existence of a link between the independent variable and the dependent variable. The results found evidence that the distribution channel and promotion policies at the Kotabaru Regency Amplang Sa-Ijaan Enterprises are still not going well, and have not yet achieved progress. This is supported by evidence in the form of; Kotabaru Regency's Amplang Sa-Ijaan Business Company in reporting its production results has not yet reached the expected target, in carrying out the promotion of the leadership or owner of the Kotabaru Regency's Amplang Sa-Ijaan Business company, it has not planned sales promotion activities properly and directed, so that there are still weaknesses in sales, marketing is still held only in the Banjarmasin area and its surroundings, while carrying out promotions through advertising or advertising activities is still unevenly distributed in the marketing area, and the Amplang Sa-Ijaan Kotabaru Regency business seems to experience ups and downs in its production, the meaning is still unstable. Keywords: Distribution Policy and Promotion

Item Type: Thesis (Diploma)
Uncontrolled Keywords: Kebijaksanaan Distribus dan Promosi Distribution Policy and Promotion
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Depositing User: Septian Wahyudi Wahyudi
Date Deposited: 21 Oct 2020 01:56
Last Modified: 21 Oct 2020 01:56
URI: http://eprints.uniska-bjm.ac.id/id/eprint/1700

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