ANALISIS KEBIJAKAN PROMOSI PELAKSANAAN UMROH DAN HAJI TERHADAP PENJUALAN PT ZAMAN MADANI WISATA CABANG BARABAI

Khulaifi, Muhammad Fadhil (2020) ANALISIS KEBIJAKAN PROMOSI PELAKSANAAN UMROH DAN HAJI TERHADAP PENJUALAN PT ZAMAN MADANI WISATA CABANG BARABAI. Diploma thesis, Universitas Islam Kalimantan MAB.

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Abstract

Tujuan penelitian untuk mengetahui bagaimana kebijakan promosi dalam pelaksanaan umrah dan haji terhadap penjualan pada PT Zaman Madani Wisata Cabang Barabai, untuk mengetahui faktor – faktor apa saja yang menjadi kendala dalam pelaksanaan kebijakan promosi PT Zaman Madani Wisata Cabang Barabai, dan untuk mengetahui bagaimana kebijakan promosi yang seharusnya di laksanakan oleh PT Zaman Madani Wisata Cabang Barabai. Penelitian ini merupakan penelitian deskripstif dengan pendekatan kualitatif. Teknik pengumpulan data melalui observasi , dan wawancara langsung yang kemudian dijadikan sumber data yang dianggap penting untuk dipelajari dan dianalisis . Hasil dari penelitian ini menunjukan bahwa kebijakan promosi yang dilakukan PT Zaman Madani Wisata Cabang Barabai dalam meningkatkan jumlah jama’ah umrah nya ada enam, yaitu berupa periklanan (advestising) , penjualan pribadi ( personal selling), hubungan masyarakat dan publisitas , Promosi penjualan (sales promotion), media internet dan pemasaran langsung (direct marketing) . Walaupun PT Zaman Madani Wisata Cabang Barabai menggunakan seluruh kebijakan promosi , namun kegiatan promosi yang paling berpengaruh terhadap peningkatan jumlah jama’ah umroh di PT Zaman Madani Wisata Cabang Barabai yaitu melalui hubungan masyarakat dan publisitas yang medianya adalah mulu ke mulut (word of mouth) The research objective is to find out how the promotion policies in the implementation of Umrah and Hajj on sales at PT Zaman Madani Wisata Barabai Branch, to find out what factors are obstacles in the implementation of the promotion policy of PT Zaman Madani Tourism Barabai Branch, and to find out how the promotion policies are should be carried out by PT Zaman Madani Wisata Barabai Branch. This research is a descriptive study with a qualitative approach. Data collection techniques through observation, and direct interviews which are then used as sources of data that are considered important to be studied and analyzed. The results of this study indicate that the promotion policy carried out by PT Zaman Madani Wisata Barabai Branch in increasing the number of umrah pilgrims there are six, namely in the form of advertising (advestising), personal selling (personal selling), public relations and publicity, sales promotion (sales promotion), internet media and direct marketing. Although PT Zaman Madani Wisata Barabai Branch uses all promotion policies, but the most influential promotional activities on increasing the number of pilgrims at PT Zaman Madani Wisata Barabai Branch is through public relations and publicity whose media is mouth to mouth (word of mouth)

Item Type: Thesis (Diploma)
Uncontrolled Keywords: Kebijakan Promosi Promotion Policy
Subjects: H Social Sciences > HB Economic Theory
H Social Sciences > HC Economic History and Conditions
Depositing User: Muhammad Fadhil Khulaifi
Date Deposited: 31 Aug 2020 04:20
Last Modified: 31 Aug 2020 04:20
URI: http://eprints.uniska-bjm.ac.id/id/eprint/1814

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