“HUBUNGAN KUALITAS DAN HARGA PRODUK TERHADAP KEPUTUSAN KONSUMEN DALAM PEMBELIAN ATAP BAJA RINGAN DI CV. BERLIAN JAYA AMUNTAI”

Rusadi, Ahmad (2024) “HUBUNGAN KUALITAS DAN HARGA PRODUK TERHADAP KEPUTUSAN KONSUMEN DALAM PEMBELIAN ATAP BAJA RINGAN DI CV. BERLIAN JAYA AMUNTAI”. Diploma thesis, Universitas Islam Kalimantan MAB.

[img] Text
ABSTRAK.pdf

Download (105kB)
[img] Text
LEMBAR PENGESAHAN SKRIPSI.pdf

Download (57kB)
[img] Text
KETERANGAN KEASLIAN SKRIPSI.pdf

Download (56kB)

Abstract

Penelitian ini bertujuan untuk mengetahui Hubungan Kualitas dan Harga Produk Terhadap Keputusan Konsumen Dalam Pembelian Atap Baja Ringan di CV. Berlian Jaya Amuntai. Metode penelitian yang digunakan adalah metode kuantatif dengan survei analitik, menggunakan pendekatan cross sectional dan pengolahan data dengan SPSS, teknik pengambilan data yaitu kuesioner, observasi, dan dokumentasi. Teknik sampling menggunakan rumus Slovin yaitu dengan populasi penelitian 150 pelanggan dengan hasil 60 sampel yang diambil. Data yang terkumpul dianalisis dengan uji SPSS. Hasil analisis bivariat menggunakan uji statistik chi square (X²) pada tingkat kemaknaan 95% menunjukkan bahwa ada hubungan secara signifikan antara kualitas produk dengan keputusan konsumen dalam pembelian atap baja ringan di CV. Berlian Jaya Amuntai yang ditandai dengan nilai p-value = 0,000< 0,05 yang artinya Ho di terima dan Ha ditolak dan ada hubungan antara harga produk dengan keputusan konsumen dalam pembelian atap baja ringan di CV.Berlian Jaya yang ditandai dengan nilai p-value = 0,000> 0,05 yang artinya Ho di terima dan Ha ditolak. Kata Kunci : Kualitas, Harga Produk, Keputusan Konsumen ABSTRACT This study aims to determine the relationship between product quality and price on consumer decisions in purchasing lightweight steel roofs at CV. Jaya Amuntai Diamonds. The research method used is a quantitative method with an analytical survey, using a cross sectional approach and data processing with SPSS, data collection techniques namely questionnaires, observation, and documentation. The sampling technique uses the Slovin formula, namely with a research population of 150 customers with the results of 60 samples being taken. The collected data were analyzed by SPSS test. The results of bivariate analysis using the chi square statistical test (X²) at a significance level of 95% indicate that there is a significant relationship between product quality and consumer decisions in purchasing lightweight steel roofs at CV. Berlian Jaya Amuntai which is marked with a p-value = 0.000 <0.05, which means that Ho is accepted and Ha is rejected and there is a relationship between product prices and consumer decisions in purchasing lightweight steel roofs at CV. Berlian Jaya which is marked with a p-value = 0.000> 0.05 which means that Ho is accepted and Ha is rejected. Keywords: Quality, Product Price, Consumer Decision

Item Type: Thesis (Diploma)
Uncontrolled Keywords: Kata Kunci : Kualitas, Harga Produk, Keputusan Konsumen
Subjects: H Social Sciences > HB Economic Theory
H Social Sciences > HC Economic History and Conditions
Depositing User: Ahmad Rusadi
Date Deposited: 04 Mar 2024 03:56
Last Modified: 04 Mar 2024 03:56
URI: http://eprints.uniska-bjm.ac.id/id/eprint/21147

Actions (login required)

View Item View Item