Raudhah, Raudhah (2025) PENGARUH WORD OF MOUTH, KUALITAS PRODUK DAN KUALITAS LAYANAN TERHADAP MINAT BELI ULANG PRODUK PADA SHOPEE DI KECAMATAN BATULICIN. Diploma thesis, UNIVERSITAS ISLAM KALIMANTAN MAB BANJARMASIN.
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Abstract
ABSTRAK Raudhah, 2024, Pengaruh Word of mouth, Kualitas Produk dan Kualitas Pelayanan Terhadap Minat Beli Ulang Produk Pada Shopee Di Kecamatan Batulicin, Pembimbing I : Muhammad Harlie, Pembimbing II : Teguh Wicaksono Penelitian ini bertujuan untuk menguji : (1) pengaruh word of mouth terhadap minat beli ulang produk pada shopee di kecamatan batulicin, (2) pengaruh kualitas produk terhadap minat beli ulang produk pada shopee di kecamatan batulicin dan (3) pengaruh kualitas layanan terhadap minat beli ulang produk pada shopee di kecamatan batulicin. Penelitian ini dilakukan dengan metode kuantitatif dengan pengumpulan data yang dilakukan melalui kuesioner likert kepada 100 responden. Teknik sampling yang digunakan adalah random sampling. Metode analisis data menggunakan uji validitas, uji reliabilitas, uji asumsi klasik, uji regresi linier berganda, koefisien determinasi (R2), signifikansi uji t dan uji f dengan bantuan program IBM SPSS versi 29.0. Berdasarkan hasil penelitian menunjukkan 1) word of mouth tidak berpengaruh signifikan terhadap minat beli ulang produk pada shopee di kecamatan batulicin, (2) kualitas produk berpengaruh signifikan terhadap minat beli ulang produk pada shopee di kecamatan batulicin, (3) kualitas layanan tidak berpengaruh signifikan terhadap minat beli ulang produk pada shopee di kecamatan batulicin. Kata Kunci : Word Of Mouth, Kualitas Produk, Kualitas Layanan, Minat Beli Ulang ABSTRACT Raudhah, 2024, The Effect of Word of mouth, Product Quality and Service Quality on Repurchase Interest in Shopee Products in Batulicin District, Supervisor I: Muhammad Harlie, supervisor II: teguh wicaksono This study aims to examine: (1) the effect of word of mouth on repurchase interest in products at shopee in Batulicin sub-district, (2) the effect of product quality on repurchase interest in products at shopee in Batulicin sub-district and (3) the effect of service quality on repurchase interest in products at shopee in Batulicin sub-district. This research was conducted using quantitative methods with data collection conducted through a Likert questionnaire to 100 respondents. The sampling technique used is random sampling. The data analysis method uses validity test, reliability test, classical assumption test, multiple linear regression test, coefficient of determination (R2), significance of t test and f test with the help of IBM SPSS version 29.0 program. Based on the results of the study, it shows that 1) word of mouth has no significant effect on the interest in repurchasing products at shopee in Batulicin subdistrict, (2) product quality has a significant effect on the interest in repurchasing products at shopee in Batulicin sub-district, (3) service quality has no significant effect on the interest in repurchasing products at shopee in Batulicin sub-district. Keywords: Word Of Mouth, Product Quality, Service Quality, Repurchase Interest
| Item Type: | Thesis (Diploma) |
|---|---|
| Uncontrolled Keywords: | Kata Kunci : Word Of Mouth, Kualitas Produk, Kualitas Layanan, Minat Beli Ulang |
| Subjects: | H Social Sciences > HC Economic History and Conditions |
| Depositing User: | Siti Khadijah |
| Date Deposited: | 26 May 2025 03:54 |
| Last Modified: | 26 May 2025 03:54 |
| URI: | http://eprints.uniska-bjm.ac.id/id/eprint/29073 |
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