PENGARUH PENGGUNAAN CONTENT MARKETING TERHADAP MINAT BELI KONSUMEN DI PT. PANEN EMBUN KEMAKMURAN BATI-BATI

NISA, HAIRUN SITI (2025) PENGARUH PENGGUNAAN CONTENT MARKETING TERHADAP MINAT BELI KONSUMEN DI PT. PANEN EMBUN KEMAKMURAN BATI-BATI. Diploma thesis, UNIVERSITAS ISLAM KALIMANTAN MAB BANJARMASIN.

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Abstract

ABSTRAK Siti Hairun Nisa, 2024, Pengaruh Penggunaan Content Marketing Terhadap Minat Beli Konsumen di PT. Panen Embun Kemakmuran Bati-Bati, Pembimbing I : HJ. Farida Yulianti, Pembimbing II : Teguh Wicaksono Penelitian ini bertujuan untuk menguji : 1) Influencer berpengaruh terhadap minat beli konsumen di PT. Panen Embun Kemakmuran Bati-bati, 2) Review orang lain berpengaruh terhadap minat beli konsumen di PT. Panen Embun Kemakmuran Bati-bati, 3) Brand image berpengaruh terhadap minat beli konsumen di PT. Panen Embun Kemakmuran Bati-bati. Rancangan penelitian ini adalah penelitian kuantitatif dan merupakan penelitian survey. Populasi penelitian seluruh jumlah penduduk banjarbaru dan sampel sebesar 100 responden dengan analisis data Regrensi Linier Berganda. Hasil penelitian menunjukan 1) Influencer tidak berpengaruh signifikan terhadap minat beli konsumen di PT. Panen Embun Kemakmuran Bati-bati, 2) Review orang lain berpengaruh signifikan terhadap minat beli konsumen di PT. Panen Embun Kemakmuran Bati-bati, 3) Brand image berpengaruh signifikan terhadap minat beli konsumen di PT. Panen Embun Kemakmuran Bati-bati. Kata Kunci : Influencer, Review, Brand Image dan Minat Beli ABSTRACT Siti Hairun Nisa, 2024, The Effect of Content Marketing Use on Consumer Purchase Interest at PT. Panen Embun Kemakmuran Bati-Bati, Supervisor I: HJ. Farida Yulianti, Supervisor II: Teguh Wicaksono This study aims to test: 1) Influencers affect consumer buying interest at PT. Panen Embun Kemakmuran Bati-bati, 2) Other people's reviews affect consumer buying interest at PT Panen Embun Kemakmuran Bati-bati, 3) Brand image affects consumer buying interest at PT. Panen Embun Kemakmuran Bati-bati. This research design is quantitative research and is a survey research. The research population was the entire population of Banjarbaru and a sample of 100 respondents with multiple linear regression data analysis. The results showed that 1) Influencers have no significant effect on consumer buying interest at PT. Panen Embun Kemakmuran Bati-bati, 2) Other people's reviews have a significant effect on consumer buying interest at PT. Panen Embun Kemakmuran Bati-bati, 3) Brand image has a significant effect on consumer buying interest at PT. Panen Embun Kemakmuran Bati-bati. Keywords: Influencer, Review, Brand Image and Purchase Interest

Item Type:	Thesis (Diploma)
Uncontrolled Keywords:	Kata Kunci : Influencer, Review, Brand Image dan Minat Beli
Subjects:	H Social Sciences > HC Economic History and Conditions
Depositing User:	Siti Khadijah
Date Deposited:	19 Sep 2025 03:02
Last Modified:	19 Sep 2025 03:02
URI:	http://eprints.uniska-bjm.ac.id/id/eprint/31253

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