DAMPAK MEDIA ONLINE SHOPEE TERHADAP PERILAKU KONSUMTIF KARYAWAN PT. BANK PEMBANGUNAN DAERAH JAWA BARAT DAN BANTEN, TBK CABANG BANJARMASIN

Hermawan, Joko (2020) DAMPAK MEDIA ONLINE SHOPEE TERHADAP PERILAKU KONSUMTIF KARYAWAN PT. BANK PEMBANGUNAN DAERAH JAWA BARAT DAN BANTEN, TBK CABANG BANJARMASIN. Diploma thesis, Universitas Islam Kalimantan MAB.

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Abstract

Latar Belakang Masalah adalah Generasi muda merupakan generasi yang aktif mengikuti perkembangan teknologi dan sangat dekat dengan dunia internet. Sehingga fenomena online shop sangat dekat dengan mereka, Pola konsumsi yang tinggi cenderung untuk menjadi konsumtif. Tujuan Penelitian ini adalah untuk mengetahui intensitas penggunaan shopee sebaga media belanja online terhadap perilaku konsumtif, mengetahui dampak shopee sebagai media belanja online terhadap perilaku konsumtif dan mengetahui faktor-faktor yang mempengaruhi perilaku konsumtif pada Karyawan Bank bjb cabang Banjarmasin. Penelitian ini menggunakan metode kualitatif. Dengan Tipe penelitian Fenomenologi. Data dikumpulkan dengan melakukan wawancara kepada 8 informan, dimana informan tersebut adalah generasi muda pada karyawan Bank bjb cabang Banjarmasin. Sampel ditentukan dengan menggunakan teknik Pusposive Sampling. Analisis data menggunakan Creswell 1996. Hasil penelitian Intensitas penggunaan shopee dapat disimpulkan sering. Hal ini terbukti seringnya mereka mengakses shopee. Dampak shopee terhadap perilaku konsumtif adalah bersikap negatif. Transaksi konsumtif karena pembelian tanpa pertimbangan dan manfaat yang mereka rasakan. Membuat munculnya sikap boros dan mereka harus mengatur keuangan atau pengeluaran. Faktor pendorong konsumtif dari lingkungan, ketertarikan memiliki produk yang ditawarkan, promo gratis ongkir, cashback, diskon, buy one get one, kemudahan pengaplikasian dan keinginan menunjang penampilan lebih menarik mengikuti perkembangan gaya masa kini. The background of the problem is that the younger generation is a generation that is actively following technological developments and is very close to the internet world. So that the phenomenon of online shops is very close to them, a high consumptive pattern tends to be consumptive. The purpose of this study was to determine the intensity of the use of shopee as an online shopping media on consumptive behavior, to know the impact of shopee as an online shopping medium on consumptive behavior and to determine the factors that influence consumptive behavior on employees of Bank bjb Banjarmasin branch. This study uses a qualitative method. With the type of research phenomenology. Data were collected by conducting interviews with 8 informants, where the informants were the younger generation of employees of Bank bjb, Banjarmasin branch. The sample was determined using the Pusposive Sampling technique. Data analysis using Creswell 1996. Research results The intensity of the use of shopee can be concluded frequently. This is evident from the frequency with which they access Shopee. The impact of shopee on consumptive behavior is to be negative. Consumptive transactions due to purchases without consideration and the benefits they feel. Creating a wasteful attitude and they have to manage finances or expenses. Consumptive driving factors from the environment, interest in having the products offered, free postage promos, cashback, discounts, buy one get one, ease of application and the desire to support a more attractive appearance following the development of contemporary styles.

Item Type: Thesis (Diploma)
Uncontrolled Keywords: Dampak Shopee, Fenomena Ozl,re.\70p, Cenerasi Muda, Perilaku Konsumtif Shopee Impact, The phenomenon Online shop, Young Generation, Consumptive Behaviour
Subjects: H Social Sciences > HX Socialism. Communism. Anarchism
Depositing User: Joko Hermawan
Date Deposited: 16 Nov 2020 01:42
Last Modified: 16 Nov 2020 01:42
URI: http://eprints.uniska-bjm.ac.id/id/eprint/3457

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