PERANAN PUBLIC SPEAKING DALAM PELAKSANAAN USAHA BAGI PELAKU UMKM PROGRAM PKW LEMBAGA BEE WORLD KOTA BANJARBARU

Noor, Mochammad Ichsan (2020) PERANAN PUBLIC SPEAKING DALAM PELAKSANAAN USAHA BAGI PELAKU UMKM PROGRAM PKW LEMBAGA BEE WORLD KOTA BANJARBARU. Diploma thesis, Universitas Islam Kalimantan MAB.

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Abstract

MOCHAMMAD ICHSAN NOOR,AP. 16110087 ” PERANAN PUBLIC SPEAKING DALAM PELAKSANAAN USAHA BAGI PELAKU UMKM PROGRAM PKW LEMBAGA BEE WORLD KOTA BANJARBARU”. Bimbingan Ibu Lieta Dwi Novianti, S.Sos., M.I.Kom., sebagai Pembimbing Utama dan Ibu Laila Qadariah, S.Sos., M.I.Kom., sebagai Co Pembimbing. Tujuan Penelitian ini adalah untuk memahami peranan public speaking dalam pelaksanaan usaha bagi pelaku UMKM binaan LKP BeeWorld Banjarbaru, selain itu juga untuk mengetahui faktor-faktor yang menjadi kekuatan, kelemahan, analisis peluang, serta analisis ancaman bagi pelaku usaha UMKM dalam melakukan public speaking dengan baik. Dan untuk memahami perlakuan UMKM binaan dalam meningkatkan kemampuan public speaking. Metode penelitian menggunakan pendekatan kualitatif dengan jenis penelitian deskriptif. Data dikumpulkan dengan melakukan wawancara serta tinjauan langsung lapangan kepada informan yang dirujuk. Sample ditentukan dengan menggunakan teknik observasi, wawancara serta dokumentasi. Dengan analisis datamenggunakan reduksi data, penyajian data sertaverifikasi. Hasil penelitian menunjukan beberapa model komunikasi yang dapat diterapkan, hambatan dalam pelaksanaan public speaking dalam kegiatan usaha UMKM serta analisis perwujudan peranan public speakingdalam pelaksanaan usaha bagi UMKM binaan. MOCHAMMAD ICHSAN NOOR, AP. 16110087 "THE ROLE OF PUBLIC SPEAKING IN BUSINESS IMPLEMENTATION FOR UMKM PLAYERS OF PKW INSTITUTION BEE WORLD INSTITUTION, BANJARBARU CITY". Guidance of Mrs. Lieta Dwi Novianti, S.Sos., M.I.Kom., As the Main Guide and Mrs. Laila Qadariah, S.Sos., M.I.Kom., As Co Advisor. The purpose of this research is to understand the role of public speaking in the implementation of business for SMEs assisted by LKP BeeWorld Banjarbaru, as well as to find out the factors which are strengths, weaknesses, opportunity analysis, and threat analysis for MSME business actors in doing public speaking well. . And to understand the treatment of assisted MSMEs in improving public speaking skills. The research method used a qualitative approach with descriptive research type. Data was collected by conducting interviews and direct field reviews to referred informants. Samples were determined using observation, interview and documentation techniques. With data analysis using data reduction, data presentation and verification. The results showed several communication models that can be applied, obstacles in the implementation of public speaking in MSME business activities anda an analysis of the embodiment of the role of public speaking in business implementation for the assisted MSMEs.

Item Type: Thesis (Diploma)
Uncontrolled Keywords: Peranan, Public Speaking, Usaha, UMKM, Komunikasi. Role, Public Speaking, Business, UMKM, Communication.
Subjects: H Social Sciences > H Social Sciences (General)
Depositing User: Mochammad Ichsan Noor
Date Deposited: 16 Nov 2020 03:39
Last Modified: 16 Nov 2020 03:39
URI: http://eprints.uniska-bjm.ac.id/id/eprint/3468

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