FUNGSI PUBLIC RELATIONS DALAM MENINGKATKAN CITRA RSUD DR. H. MOCH ANSARI SALEH MELALUI PELAYANAN PRIMA

Faulina, Ratih (2020) FUNGSI PUBLIC RELATIONS DALAM MENINGKATKAN CITRA RSUD DR. H. MOCH ANSARI SALEH MELALUI PELAYANAN PRIMA. Diploma thesis, Universitas Islam Kalimantan MAB.

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Abstract

Tujuan dari penelitian ini untuk mendeskripsikan bagaimana fungsi Public Relations dalam meningkatkan Citra melalui Pelayanan Prima yang diberikan kepada pasien. Metode yang digunakan dalam penelitian ini adalah deskriptif dengan tipe penelitian kualitatif. Teknik pengumpulan data yang digunakan wawancara semiterstruktur, observasi nonpartisipan dan dokumentasi. Teknik validitas data menggunakan triangulasi metode. Hasil penelitian menunjukan bahwa dalam meningkatkan Citra, Humas RSUD Dr. H. Moch Ansari Saleh telah menjalankan fungsi Public Relations Sebagai Communicator, Relationship, Back-up Management dan Good Image Maker. Hal ini terdapat Fungsi Public Relations yang lebih dominan yaitu sebagai Communictor dan Good Image Maker. Dalam memberikan Pelayanan Prima kepada Masyarakat Humas tidak bekerja sendiri tetapi dibantu dan didukung oleh petugas medis maupun non medis yang berhadapan langsung dengan Pasien, yaitu dengan memberikan pelayanan berdasarkan prinsip 5S yaitu Sopan, Santun, Salam, Sapa, Senyum. The purpose from this research to describe how Public Relations function in increasing Imagery from Excellent Service which given to patients. A method used in this research is descriptive with qualitative research type. Data collections technique used are semi-structure interview, non-participant observation, and documentation. Data validation technique using method of triangulation. The research result shows if to increasing Image, Public Relations of RSUD Dr. H. Moch Ansari Saleh has perform Public Relations function as Communicator, Relationship, Back-up Management, and Good Image Maker. These things found Public Relations Functions which is more dominant as Communicator and Good Image Maker. Thorough giving Prime Service to public, Public Relations isn’t working alone but also got help and supported by medical employees and non-medical employees who face directly with patients, that is by giving services according to 5S principles that are Sopan (politeness), Santun (well-mannered), Salam (salutation), Sapa (greeting), Senyum (smile).

Item Type: Thesis (Diploma)
Uncontrolled Keywords: Fungsi Public Relations, Citra, Pelayanan Prima Public Relations Function, Image, Excellent Service
Subjects: H Social Sciences > HE Transportation and Communications
Depositing User: Ratih Faulina
Date Deposited: 18 Nov 2020 06:21
Last Modified: 18 Nov 2020 06:21
URI: http://eprints.uniska-bjm.ac.id/id/eprint/3522

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