STRATEGI KOMUNIKASI PEMASRAN MELALUI MEDIA SOSIAL INSTAGRAM TERHADDAP MINAT BELI DI AKUN @AMSHOP_BANJARMASIN

Safitri, Bayu (2020) STRATEGI KOMUNIKASI PEMASRAN MELALUI MEDIA SOSIAL INSTAGRAM TERHADDAP MINAT BELI DI AKUN @AMSHOP_BANJARMASIN. Diploma thesis, Universitas Islam Kalimantan MAB.

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Abstract

BAYU SAFITRI, NPM 16110058 “STRATEGI KOMUNIKASI PEMASA- RAN MELALUI MEDIA SOSIAL INSTAGRAM TERHADAP MINAT BELI DI AKUN @AMSHOP_BANJARMASIN”. Bimbingan Ibu Lieta Dwi Novianti, S. Sos., M.I.Kom sebagai Pembimbing Utama dan Ibu Laila Qadariah, S.Sos., M.I.Kom se- bagai Co Pembimbing Tujuan penelitian adalah untuk mengetahui gambaran strategi komunikasi pemasaran melalui Instagram di Amshop_banjarmasin, kendala-kendala yang di hadapi saat jual beli melalui Instagram di Amshop_banjarmasin. Metode penelitian menggunakan pendekatan Kualitatif dengan jenis penelitian Deskriptif Data dik- umpulkan dengan Observasi, Wawancara, dan Dokumentasi kepada Owner Ams- hop_Banjarmasin dan Konsumen. Hasil penelitian menunjukkan, bahwa komunikasi pemasaran melalui media instagram yang digunakan online shop @Amshop_banjarmasin efektif, karena pesan dapat disampaikan langsung melalui unggahan foto/video, instastory, highlights. Keunggulan dalam pemasaran terletak pada tersampaikannya pesan kepada konsumen dengan menggunakan fitur-fitur yang ada pada instagram, harga terjangkau dan up to date pada setiap variasi produk, se- dangkan kelemah yang dihadapi saat jual beli dan keterlamatan barang yang datang. BAYU SAFITRI, NPM 16110058 "STRATEGY COMMUNICATION RE- LATIONS THROUGH INSTAGRAM SOCIAL MEDIA ON BUYING INTERESTS IN @AMSHOP_BANJARMASIN ACCOUNT". Guidance by Ms. Lieta Dwi Novi- anti, S. Sos., M.I.Kom as the Main Advisor and Mrs. Laila Qadariah, S.Sos., M.I.Kom as Co Counselors The purpose of this research is to find out the description of marketing com- munication strategies through Instagram in Amshop_banjarmasin, the constraints faced when buying and selling through Instagram in Amshop_banjarmasin. The re- search method uses a qualitative approach to the type of research Descriptive Data is collected by Observation, Interview, and Documentation to the Amshop_Banjarmasin Owner and Consumer. The results showed that marketing communication through the instagram media used at the @Amshop_banjarmasin online shop was effective, be- cause messages could be delivered directly through uploads of photos / videos, in- stances, highlights. Excellence in marketing lies in conveying messages to consumers by using the features available on Instagram, affordable prices and up to date on eve- ry variation of the product, while the weakness encountered when buying and selling and delicacy of goods that come.

Item Type: Thesis (Diploma)
Uncontrolled Keywords: Instagram, Komunikasi Pemasaran Instagram, Marketing Communication.
Subjects: H Social Sciences > H Social Sciences (General)
Depositing User: Bayu Safitri
Date Deposited: 18 Nov 2020 03:58
Last Modified: 18 Nov 2020 03:58
URI: http://eprints.uniska-bjm.ac.id/id/eprint/3550

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