STRATEGI DIFERENSIASI PERUSAHAAN JASA PENGIRIMAN BARANG PADA J&T EXPRESS GAMBUT

Salam, Abdus (2021) STRATEGI DIFERENSIASI PERUSAHAAN JASA PENGIRIMAN BARANG PADA J&T EXPRESS GAMBUT. Diploma thesis, Universitas Islam Kalimantan MAB.

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Abstract

Penelitian ini bertujuan untuk mengetahui strategi diferensiasi J&T Express Gambut dalam membedakan perusahaannya dengan kompetitor. Metode penelitan ini menggunakan jenis penelitian deskriftif dengan pendekatan kualitatif yaitu menggambarkan keadaan terkait analisis kualitas pelayanan dalam rangka meningkatkan minat pelanggan. Metode pengumpulan data yang digunakan peneliti yaitu data primer dan data sekunder. Data primer merupakan data yang diperoleh dari lapangan seperti wawancara antara peneliti dengan admin J&T Express Gambut berdasarkan pedoman wawancara, observasi dan dokumentasi dan data sekunder yang merupakan data tambahan berupa foto, teori-teori seperti teks buku, jurnal, makalah dan lain sebagainya. Hasil penelitian menyimpulkan bahwa strategi diferensiasi yang digunakan untuk pengembangan jasa layanan J&T Express sudah cukup baik dan sesuai dengan konsep, mulai dari diferensiasi layanan yang diberikan, diferensiasi personil dan diferensiasi saluran semuanya baik sampai saat ini. J&T Express tetap melakukan pengamatan dan mengikuti perkembangan industri yang ada agar J&T Express tetap eksis dan diterima masyarakat. This study aims to determine the differentiation strategy of J&T Express Peat in differentiating its company from its competitors. This research method uses descriptive research with a qualitative approach, which describes the conditions related to service quality analysis in order to increase customer interest. Data collection methods used by researchers are primary data and secondary data. Primary data is data obtained from the field such as interviews between researchers and administrators of J&T Express Peat based on interview guidelines, observation and documentation and secondary data which is additional data in the form of photos, theories such as text books, journals, papers and so on. The results of the study conclude that the differentiation strategy used for the development of J&T Express services is good enough and in accordance with the concept, starting from differentiation of services provided, differentiation of personnel and differentiation of channels, all of which are good to date. J&T Express continues to observe and follow existing industry developments so that J&T Express continues to exist and be accepted by the community.

Item Type: Thesis (Diploma)
Uncontrolled Keywords: diferensiasi layanan, diferensiasi personil dan diferensiasi saluran service differentiation, personnel differentiation and channel differentiation.
Subjects: H Social Sciences > H Social Sciences (General)
Depositing User: Abdussalam
Date Deposited: 11 Sep 2021 02:04
Last Modified: 11 Sep 2021 02:04
URI: http://eprints.uniska-bjm.ac.id/id/eprint/5031

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