ANALISIS SALURAN DISTRIBUSI DALAM UPAYA MENINGKATKAN VOLUME PENJUALAN PELUMAS RHINO PADA PT CIPATI YUDHA PERSADA CABANG BANJAR MASIN

SALEH, MUHAMMAD (2021) ANALISIS SALURAN DISTRIBUSI DALAM UPAYA MENINGKATKAN VOLUME PENJUALAN PELUMAS RHINO PADA PT CIPATI YUDHA PERSADA CABANG BANJAR MASIN. Diploma thesis, Universitas Islam Kalimantan MAB.

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Abstract

PT Cipati Yudha persada Caba ng Banjar masin ada lah perusa haan ya ng bergerak di bidang pen jua lan produk Rhino ya ng digunakan untuk memenuhi kebutuhan pelumas dan oli ala t ber at pertambangan dan perkebunan. Perusa haan ini strategi distribusi masih belum maksimal dilaksanakan ya ng berdampak pada volume pen jua lan menurun. Tujuan dari penelitian ini ada lah untuk mengetahui strategi salu ran distribusi pelumas rhino ya ng dipakai pada PT Cipati Yudha persada agar dapat mening katkan volume pen jua lan. Metode penelitian ya ng digunakan ada lah deskriftif ya ng bertujuan untuk menggambarkan keadaan atau fakta-fakta. Perolehan data dari penelitian dilakukan dengan wawancara kepada karyawan dan bukti dokumentasi. Penelitian dilakukan dengan cara membandingkan teori ya ng ada dengan kejadian ya ng terjadi dilapangan sehingga dapat ditemukan pemecahan masalah. Hasil penelitian menunjukan bahwa perusa haan tersebut kurang tepat dal am melakukan strategi distribusi yaitu dengan menggunakan strategi distribusi semi langsung ya ng dimana stategi ini melibatkan pihak ekspedisi ya ng hanya mengutamakan penghematan biaya akan tetapi keterlambatan pengantaran sering terjadi. Oleh karena itu perusa haan perlu menambahkan strategi distribusi langsung dimana pengiriman akan lebih mahal akan tetapi tepat waktu dal am pengantaran ba rang sehingga konsumen dapat memilih pengantaran ya ng mereka inginkan dan kepuasan konsumen pun akan mening kat. PT Cipati Yudha persada Banjar Masin Branch is a company engaged in the sale of Rhino products which are used to meet the needs for lubricants and heavy equipment oil for mining and plantations. The company's distribution strategy is still not optimally implemented which has an impact on declining sales volume. The purpose of this study was to determine the distribution channel strategy of rhino lubricants used at PT Cipati Yudha persada in order to increase sales volume. The research method used is descriptive which aims to describe the situation or facts. Obtaining data from the study was conducted by interviewing employees and documentary evidence. The research was conducted by comparing existing theories with events that occurred in the field so that problem solving could be found. The results showed that the company was not precise in carrying out the distribution strategy, namely by using a semi-direct distribution strategy where this strategy involved the expedition party who only prioritized cost savings but delivery delays often occurred. Therefore, companies need to add a direct distribution strategy where shipping will be more expensive but on time in delivering goods so that consumers can choose the delivery they want and customer satisfaction will increase.

Item Type: Thesis (Diploma)
Uncontrolled Keywords: Analisis, distribusi, pen jua lan Analysis, distribution, sales
Subjects: H Social Sciences > HB Economic Theory
Depositing User: Muhammad Saleh
Date Deposited: 11 Jun 2021 02:26
Last Modified: 11 Jun 2021 02:26
URI: http://eprints.uniska-bjm.ac.id/id/eprint/5674

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