PENGARUH FAKTOR-FAKTOR MARKETING MIX TERHADAP VOLUME PENJUALAN PADA HOME INDUSTRI IKAN SEPAT KERING DI DESA MUNING BARU KECAMATAN DAHA SELATAN KABUPATEN HULU SUNGAI SELATAN

Fadillah, Ryan (2021) PENGARUH FAKTOR-FAKTOR MARKETING MIX TERHADAP VOLUME PENJUALAN PADA HOME INDUSTRI IKAN SEPAT KERING DI DESA MUNING BARU KECAMATAN DAHA SELATAN KABUPATEN HULU SUNGAI SELATAN. Diploma thesis, Universitas Islam Kalimantan MAB.

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Abstract

Penelitian ini bertujuan untuk menguji : (1) People (orang) berpengaruh signifikan terhadap volume penjualan Home Industri Ikan Sepat Kering Desa Muning Baru Kec. Daha Selatan, (2) Process (proses) berpengaruh signifikan terhadap volume penjualan Home Industri Ikan Sepat Kering Desa Muning Baru Kec. Daha Selatan, (3) Physical Evidence (bukti fisik) berpengaruh signifikan terhadap volume penjualan Home Industri Ikan Sepat Kering Desa Muning Baru Kec. Daha Selatan Rancangan penelitian ini adalah metode kuantitatif. Data yang digunakan adalah data primer melalui penyebaran kusioner dan wawancara. Dengan menggunakan tehnik sampling incidental. Sampel yang digunakan 40 responden, yang dijadikan responden dalam penelitian adalah konsumen yang pernah berbelanja di Home Industri Ikan Sepat Kering Di Desa Muning Baru. Selanjutnya analisis data dilakukan secara kuantitatif dengan Analisis Regresi Berganda. Hasil penelitian ini menunjukkan (1) people (orang) berpengaruh positif dan signifikan terhadap Volume Penjualan pada Home Industri Ikan Sepat Kering Desa Munging Baru, dalam hal ini sudah sesuai dengan bertindak lebih ramah, simpatik, komunikatif dan dapat memerikan solusi terhadap pemecahan masalah bagi konsumen dalam membeli produk. (2) Process (proses) tidak berpengaruh terhadap Volume Penjualan pada Home Industri Ikan Sepat Kering Desa Muning Baru, sehingga harus lebih memperhatikan dalam proses transaksi pembayaran dan kejelasan batas waktu pembayaran. (3) Phisical Evidance (bukti fisik) tidak berpengaruh terhadap Volume Penjualan pada Home Industri Ikan Sepat Kering Desa Munging Baru, hal ini menunjukkan bahwa, tidak sepenuhnya suasana toko yang sejuk, tatanan ruangan dan ketersediaan parkiraan kendaraan tidak mempengaruhi konsumen unutk berbelanja. This study aims to examine: (1) People (people) have a significant effect on the sales volume of the Home Industry of Dry Sepat Fish in Muning Baru Village, Kec. Daha Selatan, (2) Process (process) has a significant effect on the sales volume of the Home Industry of Dry Sepat Fish in Muning Baru Village, Kec. Daha Selatan, (3) Physical Evidence (physical evidence) has a significant effect on the sales volume of the Home Industry of Dry Sepat Fish in Muning Baru Village, Kec. Daha Selatan This research design is a quantitative method. The data used is primary data through questionnaires and interviews. By using incidental sampling technique. The sample used was 40 respondents, who were used as respondents in the study were consumers who had shopped at the Home Industry of Dried Sepat Fish in Muning Baru Village. Furthermore, data analysis was carried out quantitatively with Multiple Regression Analysis. The results of this study indicate (1) people (people) have a positive and significant effect on Sales Volume at the Home Industry of Sepat Dry Fish in Munging Baru Village, in this case it is appropriate to act more friendly, sympathetic, communicative and can provide solutions to problem solving for consumers in buying products. (2) Process (process) does not affect the Sales Volume at the Home Industry of Fish Dry Sepat in Muning Baru Village, so it must pay more attention to the payment transaction process and the clarity of the payment deadline. (3) Physical evidence (physical evidence) has no effect on Sales Volume at the Home Industry of Sepat Dry Fish in Munging Baru Village, this shows that, not entirely the atmosphere of the store is cool, the arrangement of the room and the availability of vehicle parking does not affect consumers to shop.

Item Type: Thesis (Diploma)
Uncontrolled Keywords: People, Process, Physical Evidence dan Volume Penjualan People, Process, Physical Evidence and Sales Volume.
Subjects: H Social Sciences > HA Statistics
H Social Sciences > HB Economic Theory
H Social Sciences > HC Economic History and Conditions
Depositing User: Ryan Fadillah
Date Deposited: 21 Sep 2021 04:04
Last Modified: 21 Sep 2021 04:04
URI: http://eprints.uniska-bjm.ac.id/id/eprint/6519

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