ANALISIS STRATEGI PEMASARAN PRODUK INDIHOME PT TELKOM BANJARMASIN

Setiawan, Rifki (2021) ANALISIS STRATEGI PEMASARAN PRODUK INDIHOME PT TELKOM BANJARMASIN. Diploma thesis, Universitas Islam Kalimantan MAB.

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Abstract

Tujuan dari penelitian ini adalah untuk mengetahui strategi pemasaran produck Indi home yang, diterapkan pada PT. Telkom Banjarmasiin sudah dilakukan dengan baik.Untuk mengetahui strategi pemasaran yang, diterapkan PT. Telkom Banjarmasiin sudah efekitf dalam. pencapaian peningkatan pengguna Indi home Data yang, diperoleh dari penelitian lapangan dianalisis secara deskriptif berdasarkan pada teori untuk meneliti tentang analisis strategi pemasaran produck Indi home PT. Telkom Banjarmasiin Hasil dari penelitian adalah PT. Telkom Banjarmasiin mengalami kegagalan, oleh karena itu strategi pemasaran yang, dilakukan oleh PT. Telkom Banjarmasiin masih belum efektif dann semaksimal mungkin untuk menetukan strategi pemasaran produck Indi home sehingga pelangg an akan tertarik dalam. menggunakan produck Indi home yang, merupakan produck baru dari PT. Telkom Banjarmasiin The purpose of this study was to determine the marcketing strategy of Indi home products applied to PT. Telkom Banjarmasiin has been done well. To find out the marcketing strategy applied by PT. Telkom Banjarmasiin has been effective in achieving an increase in Indi home users The data obtained from the field research were analyzed descriptively based on the theory to describe a research result. However, the results of this description are not used to make more general conclusions, examining the analysis of the marcketing strategy of PT Indi home products. Telkom Banjarmasiin The result of the research is PT. Telkom Banjarmasiin failed, therefore the marcketing strategy undertaken by PT. Telkom Banjarmasiin is still not effective and as much as possible to determine the marcketing strategy of Indi home products so that customers will be interested in using Indi home products which are new products from PT. Telkom Banjarmasiin.

Item Type: Thesis (Diploma)
Uncontrolled Keywords: Strategi Pemasaran Produck Indi home PT. Telkom Banjarmasiin. Indi home Product Marcketing Strategy PT. Telkom Banjarmasiin
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HB Economic Theory
H Social Sciences > HC Economic History and Conditions
Depositing User: Rifki Setiawan
Date Deposited: 31 Aug 2021 02:10
Last Modified: 31 Aug 2021 02:10
URI: http://eprints.uniska-bjm.ac.id/id/eprint/6777

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