ANALISIS STRATEGI PEMASARAN ONLINE DALAM UPAYA MENINGKATKAN PENJUALAN KUE HD CAKE KOTA BANJARBARU

Mega, Mega (2021) ANALISIS STRATEGI PEMASARAN ONLINE DALAM UPAYA MENINGKATKAN PENJUALAN KUE HD CAKE KOTA BANJARBARU. Diploma thesis, Universitas Islam Kalimantan MAAB.

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Abstract

Penelitian ini bertujuan untuk mengetahui strategi pemasaran secara online yang dilakukan oleh kue Toko kue HD Cake Banjarbaru dapat meningkatkan penjualan. Penelitian ini merupakan penelitian lapangan (field research) yaitu penelitian secara langsung ke lapangan untuk mengadakan pengamatan tentang suatu fenomena dalam suatu keadaan alamiah. Sedangkan sumber data yang di gunakan yaitu data primer dan data sekunder, kemudian untuk teknik pengumpulan data penulis menggunakan metode: Observasi, wawancara dan dokumentasi dan Teknik Analisis Data, Menganalisis data di lapangan, Menganalisis data yang telah terkumpul atau data yang baru diperoleh Setelah proses pengumpulan data selesai, maka peneliti membuat laporan penelitian dengan menggunakan metode kualitatif deskriptif. Dari hasil penelitian banyak pengaruh penjualan produk kue melalui online shop, dari persaingan produk, kualitas rasa, hingga harga yang murah dan pengiriman yang cepat, itu yang membuat konsumen tertarik untuk produk kue. HD Cake Kota Banjarbaru. with the title "Online Marketing Strategy Analysis in an Effort to Increase Sales of HD Cake Cakes in Banjarbaru City". This study aims to find out how the online marketing strategies should be implemented in increasing sales at the Banjarbaru HD Cake home industry. This research is a field research, which is research directly into the field to make observations about a phenomenon in a natural state. While the data sources used are primary data and secondary data, then for data collection techniques the author uses the methods: Observation, interviews and documentation and Data Analysis Techniques, Analyzing data in the field, Analyzing data that has been collected or data that has just been obtained After the collection process the data is complete, then the researcher makes a research report using descriptive qualitative methods. From the results of the research, there are many effects of selling cake products through online shops, from product competition, taste quality, to low prices and fast delivery, that is what makes consumers interested in cake products. Toko kue HD Cake Banjarbaru City. The advice that the author can give is to increase sales through prices and promotions. home industry cake Toko kue HD Cake Banjarbaru is expected to be able to adapt to the conditions of today's society, in setting prices so that sales will increase again and it is hoped that promotional activities will be carried out more often so that it can be more easily known by the public so that sales can increase.

Item Type: Thesis (Diploma)
Uncontrolled Keywords: Analisis, Strategi Pemasaran, Online Shop, dan Penjualan Analysis, Marketing Strategy, Online Shop, and Sales
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HB Economic Theory
H Social Sciences > HC Economic History and Conditions
H Social Sciences > HG Finance
H Social Sciences > HJ Public Finance
H Social Sciences > HN Social history and conditions. Social problems. Social reform
H Social Sciences > HT Communities. Classes. Races
Depositing User: Mega
Date Deposited: 15 Sep 2021 04:35
Last Modified: 15 Sep 2021 04:35
URI: http://eprints.uniska-bjm.ac.id/id/eprint/6981

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