DAMPAK PENDIRIAN KOTA CINEMA MALL (KCM) TERHADAP PEREKONOMIAN PELAKU USAHA DI SEKITAR KOTA CINEMA MALL (KCM) BELITUNG DARAT KOTA BANJARMASIN

S, Novananda Putri H. (2021) DAMPAK PENDIRIAN KOTA CINEMA MALL (KCM) TERHADAP PEREKONOMIAN PELAKU USAHA DI SEKITAR KOTA CINEMA MALL (KCM) BELITUNG DARAT KOTA BANJARMASIN. Diploma thesis, Universitas Islam Kalimantan MAB.

[img] Text
Artikel Nova pdf.pdf

Download (268kB)

Abstract

Latar Belakang Masalah: Dalam situasi seperti sekarang, keunggulan bisnis dan perekonomian bukan lagi berdasarkan pada strategi keunggulan komparatif melainkan strategi keunggulan kompetitif. Perusahaan-perusahaan transnasional melebarkan sayap ke berbagai negara bukan lagi untuk mengejar keuntungan sebesar-besarnya berdasarkan pertimbangan skala usaha, tapi merebut pangsa pasar seluasluasnya berdasarkan pertimbangan cakupan area. Rumusan Masalah: Bagaimana Dampak Pendirian Kota Cinema Mall (KCM) Terhadap Perekonomian Pelaku Usaha di sekitar Kota Cinema Mall (KCM) Belitung Darat Kota Banjarmasin. Tujuan Penelitian: Untuk Mengetahui Dampak Pendirian Kota Cinema Mall (KCM) Terhadap Perekonomian Pelaku Usaha di sekitar Kota Cinema Mall (KCM) Belitung Darat Kota Banjarmasin. Metode Penelitian: Menggunakan Deskriptif Kuantitatif, Populasi dan sampel 18 orang. Instrumen menggunakan observasi, kuesioner, dokumentasi. Hasil Penelitian: Dampak Pendirian Kota Cinema Mall (KCM) berpengaruh signifikan terhadap Perekonomian Pelaku Usaha di sekitar dengan thitung sebesar 3.766 > ttabel 1.734 Kontribusi variabel Dampak Pendirian Kota Cinema Mall (KCM) menjelaskan pengaruhnya terhadap Perekonomian Pelaku Usaha di sekitar yaitu 47,0% sedangkan 53% dijelaskan oleh faktor lain yang tidak dimaksud dalam penelitian ini. Problem background: in the current situation, business and economic advantages are no longer based on a comparative advantage strategy but a competitive advantage strategy. Transnational companies spread their wings to various countries no longer to pursue maximum profits based on business scale considerations, but to capture the widest possible market share based on area coverage considerations. Formulation of the problem: How the Impact of the Establishment of the City of Cinema Mall (KCM) on the Economy of Business Actors around the City of Cinema Mall (KCM) Belitung Darat , Banjarmasin City. Research purposes: To find out the impact of the establishment of the City of Cinema Mall (KCM) on the Economy of Business Actors around the City of Cinema Mall (KCM) Belitung Darat, Banjarmasin City. Research methods: Using quantitative descriptive, population and a sample of 18 people. Instruments using observation, questionnaires, documentation. Research result: The Impact of the establishment of the City of Cinema Mall (KCM) has a significant effect on the economy of surrounding business actors with t count of 3,766 > t table 1,734. The variable contribution of the Impact of the Establishment of the City of Cinema Mall (KCM) explains its influence on the economy of surrounding business actors, namely 47.0% while 53% is explained by other factors not referred to in this study.

Item Type: Thesis (Diploma)
Uncontrolled Keywords: Pendirian (KCM); Perekonomian; Pengangguran; Kesejahteraan Establishment (KCM); Economy; Unemployment; Welfare
Subjects: H Social Sciences > HB Economic Theory
Depositing User: Novananda Putri H.s
Date Deposited: 18 Jan 2022 04:23
Last Modified: 18 Jan 2022 04:23
URI: http://eprints.uniska-bjm.ac.id/id/eprint/7201

Actions (login required)

View Item View Item