ANALISIS STRATEGI OPERASIONAL AUDIT DAN RISET BAGIAN RETAIL MEASUREMENT SERVICE (RMS) PADA MASA PANDEMI COVID-19 PADA PT. NIELSEN COMPANY INDONESIA BANJARMASIN

RAMADHANI, RAMADHANI (2021) ANALISIS STRATEGI OPERASIONAL AUDIT DAN RISET BAGIAN RETAIL MEASUREMENT SERVICE (RMS) PADA MASA PANDEMI COVID-19 PADA PT. NIELSEN COMPANY INDONESIA BANJARMASIN. Diploma thesis, Universitas Islam Kalimantan MAB.

[img] Text
JURNAL ANALISIS STRATEGI OPERASIONAL AUDIT DAN RISET BAGIAN RETAIL MEASUREMENT SERVICE.pdf

Download (190kB)

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui analisis strategi operasional audit dan riset bagian Retail Measurement Service (RMS) pada masa pandemi covid-19 pada PT. Nielsen Company Indonesia Banjarmasin. Untuk mengetahuipenerapan strategi operasional audit dan riset bagian Retail Measurement Service (RMS) pada masa pandemi covid-19 pada PT. Nielsen Company Indonesia Banjarmasin agar data yang dihasilkan aktual dan terjamin kualitasnya. Data yang diperoleh dari penelitian lapangan dianalisis secara deskriptif berdasarkan pada teori untuk menggambarkan suatu hasil penelitian. Namun, hasil gambaran tersebut tidak digunakan untuk membuat kesimpulan yang lebih umum, meneliti tentang analisis strategi Operasional Audit dan Riset Bagian Retail Measurement Service (RMS) pada masa pandemi covid-19 pada PT. Nielsen Company Indonesia Banjarmasin Hasil dari penelitian adalah Analisis strategi operasional audit dan riset bagian Retail Measurement Service (RMS) pada masa pandemi covid-19 adalah untuk menilai kinerja (performance), menilai apakah berbagai sumber daya yang dimiliki perusahaan telah digunakan secara efisien dan ekonomis, menilai efektivitas perusahaan dalam mencapai tujuan yang telah ditetapkan Top Management, memberi rekomendasi kepada Top Management untuk dapat memperbaiki kelemahan-kelemahan yang terdapat dalam penerapan pengendalian intern, dan prosedur operasional perusahaan dalam rangka meningkatkan efisiensi, keekonomisan, dan efektivitas dari kegiatan operasi perusahaan. Kesimpulan dari skripsi ini adalah penerapan strategi operasional audit dan riset bagian Retail Measurement Service (RMS) pada masa pandemi covid-19 pada PT. Nielsen Company Indonesia Banjarmasin agar data yang dihasilkan aktual dan terjamin kualitasnya adalah dari hasil analisis lima kekuatan yang mempengaruhi industri dapat disimpulkan bahwa intensitas persaingan “kuat” di mana persaingan yang terjadi antara format usaha tradisional dan modern serta persaingan antara peritel lokal dan asing, pembeli juga mempunyai posisi yang “kuat” karena banyaknya pilihan gerai-gerai yang ditawarkan dan perubahan pola konsumsi, ancaman produk atau jasa sustitusi “cukup kuat” karena adanya pasar dan toko tradisional. Saran yang dapat diberikan oleh penulis adalah dengan masuknya usaha asing maka dapat diupayakan hubungan sebagai mitra kerja dengan usaha lokal sehingga tercipta kondisi persaingan yang lebih baik. The purpose of this study was to determine the analysis of operational audit strategies and research for the Retail Measurement Service (RMS) section during the covid-19 pandemic at PT. Nielsen Company Indonesia Banjarmasin. To find out the implementation of the operational audit and research strategy for the Retail Measurement Service (RMS) section during the covid-19 pandemic at PT. Nielsen Company Indonesia Banjarmasin so that the data produced is actual and guaranteed quality. The data obtained from the field research were analyzed descriptively based on the theory to describe a research result. However, the results of this description are not used to make more general conclusions, examining the analysis of the Operational Audit and Research Strategy for the Retail Measurement Service (RMS) during the COVID-19 pandemic at PT. Nielsen Company Indonesia Banjarmasin The results of the study are the analysis of operational audit strategies and research for the Retail Measurement Service (RMS) section during the covid-19 pandemic, which is to assess performance, assess whether various resources owned by the company have been used efficiently and economically, assess the company's effectiveness in achieve the goals set by Top Management, provide recommendations to Top Management to be able to improve the weaknesses contained in the implementation of internal control, and company operational procedures in order to improve the efficiency, economy, and effectiveness of the company's operations. The conclusion of this thesis is the implementation of the operational audit and research strategy for the Retail Measurement Service (RMS) during the covid-19 pandemic at PT. Nielsen Company Indonesia Banjarmasin so that the data produced is actual and guaranteed quality is from the results of the analysis of the five forces that affect the industry, it can be concluded that the intensity of competition is "strong" where the competition that occurs between traditional and modern business formats as well as competition between local and foreign retailers, buyers also has a "strong" position due to the large selection of outlets offered and changes in consumption patterns, the threat of substitute products or services is "quite strong" due to the existence of traditional markets and shops. The suggestion that can be given by the author is that with the entry of foreign businesses, a relationship as a partner with local businesses can be sought so as to create better competitive conditions.

Item Type: Thesis (Diploma)
Uncontrolled Keywords: Operasional Audit dan Riset, Retail Measurement Service(RMS) Operational Audit and Research, Retail Measurement Service (RMS)
Subjects: H Social Sciences > H Social Sciences (General)
Depositing User: Ramadhani Ramadhani
Date Deposited: 21 Sep 2021 02:19
Last Modified: 21 Sep 2021 02:19
URI: http://eprints.uniska-bjm.ac.id/id/eprint/7266

Actions (login required)

View Item View Item