LOYALITAS PELANGGAN TERHADAP PEMBELIAN COFFEE SHOP DI CV. EXPLORE WARNA (KIMA COFFEE AND STORE) KOTA BANJARMASIN

Zaini, Muhammad (2021) LOYALITAS PELANGGAN TERHADAP PEMBELIAN COFFEE SHOP DI CV. EXPLORE WARNA (KIMA COFFEE AND STORE) KOTA BANJARMASIN. Diploma thesis, Universitas Islam Kalimantan MAB.

[img] Text
Artikel Zaini.pdf

Download (509kB)

Abstract

Penelitian ini bertujuan (1) untuk mengetahui loyalitas pelanggan terhadap kopi di Kima Coffee And Store Banjarmasin (2) untuk mengetahui faktor apa yang mempengaruhi loyalitas pelanggan terhadap kopi di Kima Coffee And Store Banjarmasin. Penelitian kualitatif deskriptif adalah berupa penelitian dengan metode atau pendekatan studi kasus (Sugiyono, 2017) pengumpulan data dengan cara penyebaran kuesioner kepada pelanggan dan wawancara kepada Owner. Kima Coffee And Store termasuk salah satu kedai kopi yang terkenal dikalangan anak muda dan berhasil mempertahankan serta meningkatkan kualitas produknya sehingga mampu bertahan ditengah pandemi dan banyaknya para pesaing baru dalam dunia perkopian. Tentunya pihak Kima Coffee And Store memiliki strategi pemasaran tersendiri dalam mengelola usaha kopi tersebut. Salah satunya dengan menjalin komunikasi yang baik kepada para customer guna mengetahui kebutuhan kebutuhan mereka agar mampu memberikan kenyamanan tersendiri. Diharapkan dengan adanya penelitian ini penulis mampu memahami pentingnya strategi pemasaran dalam mempertahankan loyalitas pelanggan pada usaha. Saya juga mengharapkan kritik dan saran dari para pembaca agar skripsi ini dapat menjadi lebih baik nantinya Diharapkan dengan adanya penelitian ini penulis mampu memahami pentingnya strategi pemasaran dalam mempertahankan loyalitas pelanggan pada usaha. Saya juga mengharapkan kritik dan saran dari para pembaca agar skripsi ini dapat menjadi lebih baik nantinya. This study aims (1) to determine customer loyalty to coffee at Kima Coffee And Store Banjarmasin (2) to determine what factors influence customer loyalty to coffee at Kima Coffee And Store Banjarmasin. Descriptive qualitative research is in the form of research using a case study method or approach (Sugiyono, 2017) collecting data by distributing questionnaires to customers and interviews with owners. Kima Coffee And Store is one of the coffee shops that is famous among young people and has managed to maintain and improve the quality of its products so that it can survive in the midst of a pandemic and many new competitors in the coffee world. Of course, Kima Coffee And Store has its own marketing strategy in managing the coffee business. One of them is by establishing good communication with customers in order to find out their needs in order to be able to provide their own comfort. It is hoped that with this research the authors are able to understand the importance of marketing strategies in maintaining customer loyalty in the business. I also expect criticism and suggestions from readers so that this thesis can be better in the future. It is hoped that with this research the author is able to understand the importance of marketing strategies in maintaining customer loyalty in business. I also expect criticism and suggestions from readers so that this thesis can be better in the future.

Item Type: Thesis (Diploma)
Uncontrolled Keywords: Loyalitas Pelanggan, Kepuasan Pelanggan, Coffee Shop Customer Loyalty, Customer Purpose, Coffee Shop
Subjects: H Social Sciences > HF Commerce
Depositing User: Muhammad Zaini
Date Deposited: 21 Sep 2021 02:14
Last Modified: 21 Sep 2021 02:14
URI: http://eprints.uniska-bjm.ac.id/id/eprint/7434

Actions (login required)

View Item View Item