PENGELOLAAN CSR PROGRAM KAMPUNG PURUN OLEH HUMAS PLN UIW KALSELTENG

firdaus, muhammad (2021) PENGELOLAAN CSR PROGRAM KAMPUNG PURUN OLEH HUMAS PLN UIW KALSELTENG. Diploma thesis, Universitas Islam Kalimantan MAB.

[img] Text
Artikel Pengelolaan CSR Program Kampung Purun oleh Humas PLN UIW Kalselteng.pdf

Download (341kB)

Abstract

Corporate Social Responsibility adalah suatu program tanggung jawab sosial perusahaan terhadap masyarakat dan lingkungan. Secara umum, CSR memiliki dasar utama dalam pelaksanaannya dimana suatu perusahaan tidak akan mendapatkan keuntungan (profit) tanpa adanya masyarakat (people) serta unsur lingkungan (planet) untuk perusahaan dapat terus berjalan. Seperti halnya PT. PLN (Persero) UIW Kalselteng yang berjalan di bidang pelayanan kebutuhan masyarakat, tentu sangat penting bagi perusahaan untuk melakukan program CSR bukan hanya untuk melihat keuntungan (profit) namun tentu juga untuk memperhatikan serta terlibat untuk pemenuhan kesejahteraan masyarakat sekitar serta juga menjaga lingkungan di sekitar PT. PLN (Persero) UIW Kalselteng. Permasalahan pada penelitian ini yaitu bagaimana tahapan-tahapan pengelolaan program CSR yang dilakukan PT. PLN UIW Kalselteng berjalan agar dapat dianggap berhasil dan tetap memberikan manfaat bagi masyarakat di daerah Kampung Purun. Penelitian ini menggunakan metode penelitian kualitatif dengan jenis penelitian deskriptif. Penelitian ini dilakukan di PT. PLN (Persero) Unit Induk Wilayah Kalimantan Selatan dan Kalimantan Tengah yang berlokasi di Jalan Panglima Batur Barat No.01, Banjarbaru. Informan pada penelitian ini ada 6 orang yang memiliki keterkaitan dengan program CSR PLN UIW Kalselteng yang dipilih dengan menggunakan teknik purposive sampling. Hasil penelitian dari program CSR yang dilakukan PT. PLN UIW Kalselteng sesuai dengan amanat Undang-undang yang berlaku di Indonesia yaitu, membantu pemerintah, sebagai ajang promosi dan tanggung jawab terhadap masyarakat dan lingkungan, serta meningkatkan kesejahteraan masyarakat agar terjalin hubungan yang harmonis antara PT. PLN (Persero) UIW Kalselteng dengan masyarakat dan pada akhirnya citra perusahaan juga akan meningkat. Hal tersebut dilakukan melalui program CSR kemitraan di Kampung Purun. Pengelolaan CSR program Kampung Purun oleh Humas PLN UIW Kalselteng melalui 3 tahap yaitu perencanaan, implementasi dan evaluasi. Corporate Social Responsibility or commonly referred to as a program to carry out social responsibility by a company to the community and the environment around the company. In general, CSR has the main basis in its implementation where a company will not get profit (profit) without the existence of people (people) and environmental elements (planet) for the company to continue to run. As with PT. PLN (Persero) UIW Central Kalimantan which runs in the field of service to the needs of the community, of course it is very important for companies to carry out CSR programs not only to see profit (profit) but of course also to pay attention and be involved in fulfilling the welfare of the surrounding community and also protecting the environment around PT. . PLN (Persero) UIW Central Kalimantan. The problem in this research is how the stages of CSR program management carried out by PT. PLN UIW Central Kalimantan is running so that can be considered successful and still provide benefits tothe community in the Kampung Purun area. This study uses a qualitative research method with a descriptive type of research. This research was conducted at PT. PLN (Persero) Parent Unit for South Kalimantan and Central Kalimantan, which is located at Jalan Panglima Batur Barat No.01, Banjarbaru. The informants in this study were 6 people who were related to the PLN UIW Kalselteng CSR program who were selected using a purposive sampling technique. The results of the research from the CSR program conducted by PT. PLN UIW Central Kalimantan is in accordance with the mandate of the law in Indonesia, namely, carrying out activities aimed at helping the government, carrying out company promotion activities and providing an attitude of responsibility towards the community and the surrounding environment, as well as making efforts to improve people's lives so that good relationships can be established. between PT. PLN (Persero) UIW Central Kalimantan with the community which in the end can have an effect on increasing the company's image. This is done through a CSR partnership program in Purun Village. The CSR management of the Kampung Purun program by the PR PLN UIW Kalselteng goes through 3 stages, namely the planning stage, the implementation stage and the last stage is the evaluation stage.

Item Type: Thesis (Diploma)
Uncontrolled Keywords: Pengelolaan, Program, Corporate Social Responsibility, Kampung Purun. Corporate Social Responsibility or commonly referred to as a program to carry out social responsibility by a company to the community and the environment around the company. In general, CSR has the main basis in its implementation where a company will not get profit (profit) without the existence of people (people) and environmental elements (planet) for the company to continue to run. As with PT. PLN (Persero) UIW Central Kalimantan which runs in the field of service to the needs of the community, of course it is very important for companies to carry out CSR programs not only to see profit (profit) but of course also to pay attention and be involved in fulfilling the welfare of the surrounding community and also protecting the environment around PT. . PLN (Persero) UIW Central Kalimantan. The problem in this research is how the stages of CSR program management carried out by PT. PLN UIW Central Kalimantan is running so that can be considered successful and still provide benefits tothe community in the Kampung Purun area. This study uses a qualitative research method with a descriptive type of research. This research was conducted at PT. PLN (Persero) Parent Unit for South Kalimantan and Central Kalimantan, which is located at Jalan Panglima Batur Barat No.01, Banjarbaru. The informants in this study were 6 people who were related to the PLN UIW Kalselteng CSR program who were selected using a purposive sampling technique. The results of the research from the CSR program conducted by PT. PLN UIW Central Kalimantan is in accordance with the mandate of the law in Indonesia, namely, carrying out activities aimed at helping the government, carrying out company promotion activities and providing an attitude of responsibility towards the community and the surrounding environment, as well as making efforts to improve people's lives so that good relationships can be established. between PT. PLN (Persero) UIW Central Kalimantan with the community which in the end can have an effect on increasing the company's image. This is done through a CSR partnership program in Purun Village. The CSR management of the Kampung Purun program by the PR PLN UIW Kalselteng goes through 3 stages, namely the planning stage, the implementation stage and the last stage is the evaluation stage.
Subjects: H Social Sciences > HM Sociology
Depositing User: S. I .Kom Muhammad Firdaus MUHAMMAD
Date Deposited: 11 Oct 2021 03:59
Last Modified: 11 Oct 2021 03:59
URI: http://eprints.uniska-bjm.ac.id/id/eprint/8229

Actions (login required)

View Item View Item