PEMASARAN KAMBING DI DESA KARANG BINTANG KECAMATAN KARANG BINTANG KABUPATEN TANAH BUMBU

Halimah, Siti (2021) PEMASARAN KAMBING DI DESA KARANG BINTANG KECAMATAN KARANG BINTANG KABUPATEN TANAH BUMBU. Diploma thesis, Universitas Islam Kalimantan MAB.

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Abstract

Penelitian ini bertujuan untuk mengetahui rantai saluran pemasaran, margin pemasaran, farmer’s share, dan efisiensi pemasaran ternak kambing di Desa Karang Bintang Kecamatan Karang Bintang Kabupaten Tanah Bumbu. Lokasi penelitian dilkasanakan di Desa Karang Bintang Kecamatan Karang Bintang Kabupaten Tanah Bumbu dari bulan Juni sampai bulan Juli 2020. Responden yang digunakan terdiri dari 24 peternak kambing yang diambil dengan menggunakan metode purposive sampling, dan 6 orang lembaga pemasaran yang diambil secara snowball. Data yang dikumpulkan berupa data primer dan data sekunder, data primer diperoleh dari wawancara langsung kepada peternak responden dan data sekunder diperoleh dari instansi terkait. Variable yang diamati meliputi saluran pemasaran, harga jual ditingkat peternak, harga beli dan harga jual lembaga pemasaran, jumlah ternak yang dijual dan dibeli lembaga pemasaran, biaya pemasaran, permasalahan pemasaran, dan harga ditingkat konsumen. Hasil penelitian menunjukan saluran pemasaran ternak kambing di Desa Karang Bintang Kecamatan Karang Bintang Kabupaten Tanah Bumbu terdapat tiga saluran pemasaran. Pada saluran I margin pemasaran yang didapat 0 (tidak ada margin) dan farmer’s sharenya 100%. Pada saluran II margin pemasarannya berjumlah Rp.575.000 per ekor, dan farmer’s sharenya 84,66%. Sedangkan pada saluran III marginnya sebesar Rp.600.000 per ekor dan farmer’s sharenya 81,49%. This study aims to determine the chain of marketing channels, marketing margins, farmer shares, and marketing efficiency of goats in Karang Bintang Village, Karang Bintang District, Tanah Bumbu Regency. The research location was conducted in Karang Bintang Village, Karang Bintang District, Tanah Bumbu Regency from June to July 2020. The respondents used consisted of 24 goat breeders who were taken using purposive sampling method, and 6 marketing agencies taken by snowball. Data collected in the form of primary data and secondary data, primary data obtained from direct interviews with respondent breeders and secondary data obtained from related agencies. The variables observed include the marketing channel, the selling price at the farmer level, the buying price and the selling price of the marketing agency, the number of livestock sold and purchased by the marketing agency, marketing costs, marketing problems, and the price at the consumer level. The results showed that the goat marketing channels in Karang Bintang Village, Karang Bintang District, Tanah Bumbu Regency were three marketing channels. In channel I, the marketing margin is 0 (no margin) and the farmer's share is 100%. In channel II, the marketing margin is Rp.575,000 per head, and the farmer's share is 84.66%. Whereas in channel III the margin is Rp. 600,000 per head and the farmer's share is 81.49%.

Item Type: Thesis (Diploma)
Uncontrolled Keywords: Pemasaran, Kambing, Efisiensi, Margin, Farmer’s Share Marketing, Goat, Efficiency, Margin, Farmer's Share
Subjects: S Agriculture > S Agriculture (General)
Depositing User: Siti Halimah
Date Deposited: 17 Nov 2021 01:52
Last Modified: 17 Nov 2021 01:52
URI: http://eprints.uniska-bjm.ac.id/id/eprint/8863

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