PEMANFAATAN INTERNET DAN MEDIA SOSIAL (TWITTER) DALAM KAMPANYE PEMILIHAN PRESIDEN DAN WAKIL PRESIDEN 2019

FIRDAUS, FAJAR ARISUL (2022) PEMANFAATAN INTERNET DAN MEDIA SOSIAL (TWITTER) DALAM KAMPANYE PEMILIHAN PRESIDEN DAN WAKIL PRESIDEN 2019. Diploma thesis, Universitas Islam Kalimantan MAB.

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Abstract

Sosial Media (Twitter) artinya satu dari banyaknya media umum yg bisa digunakan manfaatnya buat banyak kebutuhan mirip penyaluran info, meningkatkan relasi apalagi buat kampanye. karena itu, tim sukses jokowi-JK melihat kesempatan yang terdapat di media umum guna sebagai media kampanye joko widodo-JK Pilpres 2019. Menatap pemakai media umum beranjak luas selebihnya dikunpulan anak-anak belia. Tidak itu saja imbas pemikiran orang yang berkuasa dengan pendapatnya ikut mensugesti pemakai media sosial lainnya. Asal uraian tersebut, terdapat dua hal yg sebagai rumusan penelitian ini. Pertama, Bagaimana seni manajemen kampanye media online (Twitter) tim sukses joko widodo-JK pada Pil-Pres 2019? Kedua, Bagaimana contoh kampanye pada media sosial (Twitter) yang diamnfaatkan tim sukses joko widodo-JK di pilpres 2019?. Metodologi yg dipergunakan pada studi ini ialah metode penelitian deskriftif analisis. Memanfaatkan pendekatan kualitatif, penelaah berikhtiar demi mendeskripsikan apapun yang terjadi pada kenyataan dan lalu dianalisa buat menerima yang akan terjadi sesuai tujuan penelitian. Pendekatan kualitatif ini berfokus pada unsur-unsur penelitian dimana menghasilkan istilah-kata melalui observasi serta wawancara. Pada kajian ini, penelaah memakai teori konvergensi simbolik, yaitu temuat hambatan mekanik, hambatan semanik, unsur-unsur konvergensi simbolik juga serta konseptualisasi kampanye pada social media. Unsur tadi bisa dipergunakan menjadi tinjauan buat jawaban rumusan kajian ini. Segenap seni manajemen guna dimanfaatkan saat berkampanye pada sosmed yang utama, topik gosip awal diabagikan pada Twitter salah satunya membuat laporan buruk dengan tujuan memepas seseorang versus. kedua, ulasan topik sebati informasi baik tentang joko widodo-JK. Ketiga, memanfaatkan penawar sebesar banyak keampuannya dan meningkatkan pengikut di tiap akunnya untuk memperluas penyebutan. Strategi kampanye yang dijumpai pada ulasan tersebut ialah komponensial kampanye. Elemen-elemen yang didapat disitu mencakup: asal kampanye, tata cara, pesan, akseptor kampanye, dampak serta sasaran balik. contoh ini bisa menggunakan praktis dianalisa memakai pendekatan transmisi dibandingkan interaction approach. Dalih yang melandasinya artinya adalah kampanye ialah aktivitas interaksi yang diagendakan, bersifat purposive, serta kurang lebih memperluas kesempatan buat sama-sama bersalin info dengan masyarakat. Social Media (Twitter) means one of the many social media that can be used for various purposes such as distributing information, increasing relationships, especially for campaigns. Therefore, the Jokowi-JK success team saw the opportunities that existed in the general media to serve as a campaign media for Joko Widodo-JK in the 2019 Presidential Election. Seeing that the general media users were expanding, the rest were gathered by young people. Not only that, the impact of the thoughts of people in power with their opinions also influences other social media users. From this description, there are two things that form the formulation of this research. First, how is the art of managing social media campaigns (Twitter) for the Joko widodo-JK success team in the 2019 presidential election? Second, what is an example of a campaign on social media (Twitter) that was used by the Joko Widodo-JK success team in the 2019 presidential election? The methodology used in this study is descriptive analytical research method. Using a qualitative approach, the researcher tries to describe whatever happens in reality and then analyzes it to accept what will happen according to the research objectives. This qualitative approach focuses on the elements of research which produce terms through observation and interviews. In this study, the examiner uses the theory of symbolic convergence, which includes mechanical barriers, semantic barriers, elements of symbolic convergence as well as the conceptualization of campaigns on social media. These elements can be used as a review for the answers to the formulation of this study. All the arts of management to be used when campaigning on mainstream social media, the topic of the initial gossip shared on Twitter was one of making a bad report with the aim of stripping someone versus. second, the topic review includes good information about Joko widodo-JK. Third, take advantage of bidders as much as they can and increase followers on each account to expand mentions. The campaign strategy found in the review is campaign componential. The elements obtained there include: the origin of the campaign, procedures, messages, campaign acceptors, impact and target back. This example can be practically analyzed using a transmission approach rather than an interaction approach. The rationale underlying it means that the campaign is an interaction activity that is scheduled, purposive, and more or less widens the opportunity to share information with the community.

Item Type: Thesis (Diploma)
Uncontrolled Keywords: Kampanye, Media Sosial, Pilpres 2019. Campaign, Social Media, 2019 Presidential Election
Subjects: K Law > K Law (General)
Depositing User: Fajar Arisul Firdaus
Date Deposited: 21 Feb 2022 03:31
Last Modified: 21 Feb 2022 03:31
URI: http://eprints.uniska-bjm.ac.id/id/eprint/9826

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