Husaini, Muhammad (2020) HUBUNGAN TINGKAT PENDIDIKAN DAN PERSEPSI KONSUMEN TENTANG KUALITAS DAN MANFAAT BERAS ORGANIK DI KOTA BARABAI. Diploma thesis, Universitas Islam Kalimantan MAB.
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Abstract
Pendidikan ini bertujuan untuk megetahui ada tidaknya hubungan tingkat pendidikan dan persepsi konsumen tentang kualitas dan manfaat beras organik di Barabai. Jumlah responden 44 orang yang diperoleh dengan teknik consecutive random sampling. Data tingkat pendidikan ini didapatkan melalui wawancara sedangkan persepsi konsumen didapatkan dari data kuesioner dengan jumlah 21 pernyataan dan kuesioner pengetahuan sebanyak 20 pernyataan. Analisis ini menggunakan uji statistic pearson product moment dan rank spearman. Konsumen dengan tingkat pendidikan tinggi memiliki persepsi tentang kualitas dan manfaat beras organik baik lebih tinggi 18,3% dibandingkan dengan konsumen dasar dan menengah. Persepsi konsumen tentang kualitas dan manfaat beras organik yang baik dimiliki oleh responden dengan pengetahuan kurang dengan persentase sebesar 33,3%. Ada hubungan antara tingkat pendidikan dengan persepsi konsumen tentang kualitas dan manfaat beras organik di Kota Barabai. Ada hubungan antara pengetahuan dengan persepsi konsumen tentang kualitas dan manfaat beras organik di Kota Barabai. This education aims to determine whether there is a relationship between the level of education and consumers' perceptions about the quality and benefits of organic rice in Barabai. The number of respondents, as much as 44 people, were obtained by consecutive random sampling technique. The educational level data obtained through interviews, while consumer perceptions questionnaire data with the number of 21 statements and questionnaires knowledge as much as 20 statements. Pearson product moment and Spearman rank were used in statistical test. Consumers with higher education level indicated than a perception about the quality and benefits of organic rice higher than primary and secondary education levels were 18,3% respectivaly. The good perception on quality and benefit of organic rice displayed by consumers with less knowledge category, was 33,3%. There was a relationship between level of education and consumer perception on the quality and benefits of organic rice in Barabai. There was a relationship between knowledge and perceptions of consumers about the quality and benefits of organic rice in Barabai
Item Type: | Thesis (Diploma) |
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Uncontrolled Keywords: | Pendidikan, Persepsi, Pengetahuan, Beras Organik. Education, Perception, Knowledge, Organic Rice |
Subjects: | H Social Sciences > HB Economic Theory |
Depositing User: | Muhammad Husaini |
Date Deposited: | 31 Aug 2020 04:22 |
Last Modified: | 31 Aug 2020 04:22 |
URI: | http://eprints.uniska-bjm.ac.id/id/eprint/1147 |
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