PENGARUH HARGA DAN KUALITAS PELAYANAN TERHADAP MINAT BELI ULANG PADA A DAY WITH US COFFE BANJARBARU

Ningrum, Iga Widia (2022) PENGARUH HARGA DAN KUALITAS PELAYANAN TERHADAP MINAT BELI ULANG PADA A DAY WITH US COFFE BANJARBARU. Diploma thesis, Universitas Islam Kalimantan MAB.

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Abstract

Iga Widia Ningrum, 2022. Pengaruh Harga dan Kualitas Pelayanan Terhadap Minat Beli Ulang Pada A Day With Us Coffe Banjarbaru. Skripsi, Jurusan Manajemen, Fakultas Ekonomi, Universitas Islam Kalimantan Muhammad Arsyad Al Banjari Banjarmasin. Pembimbing I: Drs. Husnurrofiq. M.Si., Pembimbing II: Syahrani. S.E. M.M. Penelitian ini bertujuan untuk menguji : (1) Harga berpengaruh positif dan signifkan secara parsial terhadap minat beli ulang pada A Day With Us Coffe, (2) kualitas pelayanan berpengaruh positif dan signifkan secara parsial terhadap minat beli ulang pada A Day With Us Coffe. Rancangan penelitian ini merupakan penelitian kuantitatif dengan menggunakan desain penelitian deskriptif dan eksplanatori. Variabel endogen dalam penelitian ini adalah Minat Beli Ulang (Y), dan variabel eksogen adalah Harga (X1) dan Kualitas Pelayanan (X2). Populasi yang diambil dalam penelitian ini ialah masyarakat di Kota Banjarbaru yang pernah berkunjung dan membeli di A Day With Us Coffe Banjarbaru, dengan sampel yang digunakan sebanyak 174 responden dengan analisis data yang digunakan yaitu analisis statistik deskriptif dan analisis Regresi Linear Berganda. Hasil penelitian ini menunjukkan bahwa, 1) Harga terbukti memiliki pengaruh positif dan signifikan secara parsial terhadap minat beli ulang. 2) Kualitas pelayanan terbukti memiliki pengaruh positif dan signifikan secara parsial terhadap minat beli ulang. Iga Widia Ningrum, 2022. The Effect of Price and Service Quality on Repurchase Interest on A Day With Us Coffe Banjarbaru. Thesis, Department of Management, Faculty of Economics, Islamic University of Borneo Muhammad Arsyad Al Banjari Banjarmasin. Advisor I: Drs. Husnurrofiq. M.Sc., Advisor II: Syahrani. S.E. M.M. This study aims to examine: (1) Price has a positive and partially significant effect on repurchase interest at A Day With Us Coffee, (2) service quality has a positive and partially significant effect on repurchase interest at A Day With Us Coffee. This research design is a quantitative research using descriptive and explanatory research design. The endogenous variables in this study are repurchase interest (Y), and the exogenous variables are Price (X1) and Service Quality (X2). The population taken in this study were people in Banjarbaru City who had visited and bought at A Day With Us Coffe Banjarbaru, with the sample used as many as 174 respondents. The data analysis used was descriptive statistical analysis and Multiple Linear Regression analysis. The results of this study indicate that, 1) Price is proven to have a positive and partially significant effect on repurchase interest. 2) Service quality is proven to have a positive and partially significant effect on repurchase interest.

Item Type: Thesis (Diploma)
Uncontrolled Keywords: Harga, Kualitas Pelayanan, Minat Beli Ulang Price, Service Quality, Repurchase Interest
Subjects: H Social Sciences > HB Economic Theory
Depositing User: Iga Widia Ningrum
Date Deposited: 28 Nov 2022 05:17
Last Modified: 28 Nov 2022 05:17
URI: http://eprints.uniska-bjm.ac.id/id/eprint/11775

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