Sosialisasi Peran Penting Komunikasi Dalam Membangun Hubungan Dengan Pelanggan

Periyadi, Periyadi and Mohammad Zainul, Zainul and Husnurrofiq, Husnurrofiq and Sulastini, Sulastini and Junaidi, Junaidi and Kadir, MS, Abdul and Sanusi, Sanusi Sosialisasi Peran Penting Komunikasi Dalam Membangun Hubungan Dengan Pelanggan. Repositori.

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Abstract

In this increasingly difficult economic situation, there is a lot of competition in various fields, including competition in the business world. Many companies are competing to gain market share, so this spurs the company to try to move forward in improving its business management. In addition, the company began to change its view from being product or service oriented, to a customer oriented view (customer oriented). One strategy that can be used by companies is to build customer loyalty. Customer loyalty is needed to ensure the future of the company. Maintaining customer loyalty is absolutely necessary for a company to survive and be able to compete with other companies.

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