Ade Mayvita, Prihatini and Wahyu Artiningsih, Dwi and Alfisah, Erni and Efrianti, Kumara (2019) RINGKASAN PENINGKATAN PENDAPATAN SERTA MEMPERTAHANKAN KONTINYUITAS USAHA KACANG HIJAU GORENG NOOR ASIAH. [Experiment]

[img] Text
fekon-prihatini-ade-mayvita .pdf

Download (591kB)


Today’s globalization era, the development of the world is increasingly rapid. The type of business that continues to grow and develop is UMKM. UMKM Sector is a business that can be survived on times of economic crisis, up to July 2018, UMKM sector could employ 107,6 million population of Indonesia with the contribution 60,6 % to PDB Indonesia. Technological development has an impact on the appearance of various new products. With the increasing number of the new business with various forms of products and services, business competition is getting tougher. Changes in the business environment has an impact on the changing of consumers’ tastes and preferences which in turn requires innovation and creativity of each organization to perfect existing products and develop new products. Product packaging and innovation is one of the marketing strategies for business’ life sustainability and profitability that still isn’t be understood by businessmen especially UMKM that is business of fried green beans and salted egg “Asiah” belongs to Mrs. Noor Asiah that is located at Kuin Utara Village RT. 11 Banjarmasin Utara sub-district. Other than that product legality, that the businessman don’t have yet, if it is cultivated in the ownership, it could give the consumer sense of security to choose a product and has an impact for marketing expansion. The aim of this public service is to give information (counseling) about the importance of good packaging, product innovation and product legality for the increasing of revenue and business continuity. The result of the public services which has done by using the method of counseling and discussion is there is a positive response from partner, the change of the partner’s understanding about product packaging and innovation, production process that runs more efficiently and the change of product packaging. Meanwhile suggestion of this activity is that partner could promote their product, innovate the product, espand distribution channels, and give a trademark on packaging label. Keywords : UMKM, product packaging, product innovation, product legality

Item Type: Experiment
Subjects: H Social Sciences > HC Economic History and Conditions
Divisions: Faculty of Law, Arts and Social Sciences > School of Management
Depositing User: Erni Alfisah
Date Deposited: 08 Jan 2020 00:44
Last Modified: 08 Jan 2020 00:44
URI: http://eprints.uniska-bjm.ac.id/id/eprint/155

Actions (login required)

View Item View Item