ANALISIS KEBIJAKSANAAN PEMBERIAN INSENTIF TERHADAP KINERJA KARYAWAN PT. UTAMA MEGAH SENTOSA BERSAUDARA DI BANJARMASIN

REZA, MUHAMMAD (2020) ANALISIS KEBIJAKSANAAN PEMBERIAN INSENTIF TERHADAP KINERJA KARYAWAN PT. UTAMA MEGAH SENTOSA BERSAUDARA DI BANJARMASIN. Diploma thesis, Universitas Islam Kalimantan MAB.

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Abstract

Penelitian ini dilakukan untuk analisa peranan insentif untuk meningkatkan produktivitas kerja karyawan PT. Utama Megah Sentosa Bersaudara Banjarmasin, keandalan, fitur, daya tahan, kesesuaian, dan terhadap keputusan pembelian sepeda motor Yamaha di Banjarmasin baik secara simultan maupun persial dan untuk menganalisis variabel yang mempunyai pengaruh paling dominan.Dengan Teknik pengambilan sampel yang digunakan dalam penelitian ini adalah purposive sampling, dengan jumlah responden sebanyak 80, teknik analisis data yang digunakan adalah regresi linier berganda. Hasil penelitian menunjukan bahwa dimensi kualitas dan kuantitas pekerja, insentif, produktivitas, kerja, dan bonus, pemberian penghargaan, pemberian pendidikan dan latihan terhadap keputusan pembelian sepeda motor Yamaha dan pelayanan servis. Variabel kinerja, keandalan, daya tahan dan kesesuaian berpengaruh secara persial, sedangkan variabel fitur dan desain tidak berpengaruh secara persial. Pada Variabel kinerja berpengaruh dominan terhadap keputusan pembelian sepeda motor Yamaha. This research was conducted to analyze the role of incentives to increase the work productivity of PT. Utama Megah Sentosa Brothers Banjarmasin, reliability, features, durability, suitability, and the decision to purchase Yamaha motorcycles in Banjarmasin both simultaneously and persially and to analyze the variables that have the most dominant influence. The sampling technique used in this study was purposive sampling, with 80 respondents, the data analysis technique used was multiple linear regression. The results showed that the dimensions of quality and quantity of workers, incentives, productivity, work, and bonuses, awarding, providing education and training on purchasing decisions for Yamaha motorcycles and service services. The performance, reliability, durability and suitability variables have a persial effect, while the feature and design variables have no persial effect. The performance variable has a dominant influence on purchasing decisions for Yamaha motorcycles.

Item Type: Thesis (Diploma)
Uncontrolled Keywords: kebijaksaan pemberian insentif; kinerja karyawan policy of providing incentives; employee performance
Subjects: H Social Sciences > HB Economic Theory
H Social Sciences > HM Sociology
H Social Sciences > HV Social pathology. Social and public welfare
Depositing User: Muhammad Reza
Date Deposited: 02 Sep 2020 01:20
Last Modified: 02 Sep 2020 01:20
URI: http://eprints.uniska-bjm.ac.id/id/eprint/1715

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