Efrianti, Kumara and Syahrani, Syahrani and Susiladewi, Susiladewi (2019) PENGARUH STRATEGI PROMOSI TERHADAP VOLUME PENJUALAN TOKO WAFA SNACK BANJARMASIN. Prosiding Hasil Penelitian Dosen UNISKA MAB, 1. pp. 29-36.

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One or a promising business is the pastry business. This business has great potential, considering consumer demand is quite high especially if the fasting period until before Eid. If the Eid season or other celebrations arrive, the demand for pastries is so large and and has increased dramatically and turnover has also increased. The population in this study are customers who are at Wafa Snack Address : Jl. Berkat Mufakat No. 08 RT. 12 RW 04. Landasan Ulin Barat. Liang Anggang. Kalimantan Selatan. In this study using Purposive sampling. Promotion strategy has a significant effect on sales volume where the t test is where the overall value of the promotion strategy (X) with Sig 000 <0.005 and t-count value of 5,748> t-table of 2,032, it can be concluded that the effect of the promotion strategy has an effect on sales volume (Y). Based on the test F the Sig value for the effect of X simultaneously on Y is equal to 000 <0.05 and the calculated value is 33,040> f-table 2,485 so that it can be concluded that the influence of promotional strategies has an effect on simultaneous Y and the value of R square is 0.465. This means that the effect of variable X simultaneously on variable Y is 46.5% Keys : promoti strategy, sales volume

Item Type: Article
Subjects: H Social Sciences > HC Economic History and Conditions
Divisions: Faculty of Law, Arts and Social Sciences > School of Management
Depositing User: Syahrani
Date Deposited: 10 Jan 2020 06:01
Last Modified: 10 Jan 2020 06:01

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