Rachmadita, Ikhfa Budi (2020) PENGARUH PRODUK, HARGA, PROMOSI PENJUALAN, PEMASARAN LANGSUNG DAN DIGITAL TERHADAP MINAT BELI KONSUMEN NATASHA SKIN CLINIC CENTER BANJARMASIN. Diploma thesis, Universitas Islam Kalimantan MAB.
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Abstract
Ikhfa Budi Rachmadita, 2020, Pengaruh Produk, Harga, Promosi Penjualan, Pemasaran Langsung dan Digital Terhadap Minat Beli Konsumen Natasha Skin Clinic Center Banjarmasin, Pembimbing I : Dr. Dwi Wahyu Artiningsih, Pembimbing II : Dr. Muhammad Harlie Penelitian ini bertujuan untuk mengetahui : (1) Pengaruh Kualitas Produk, Harga, dan Pemasaran Langsung dan Digital Terhadap Minat Beli Konsumen Natasha Skin Clinic Center di Banjarmasin secara parsial dan simultan.. Penelitian ini bersifat deskriftif kuantitatif yaitu pengambilan data primer menggunakan kuesioner dengan jumlah sampel 105 orang. Hasil penelitian ini menunjukkan bahwa : (1) Variabel independen (kualitas produk, harga, dan pemasaran) mempunyai pengaruh secara simultan terhadap variabel dependen (minat beli). Ikhfa Budi Rachmadita, 2020, The Influnence of Products, Prices, Sales Promotion, Direct and Digital Marketing on Consumer Purchase Intention at Natasha Skin Clinic Center Banjarmasin, Advisor I : Dr. Dwi Wahyu Artiningsih, Advisor II : Dr.Muhammad Harlie This study aims to determine : (1) The Effect of Product Quality, Price, Direct and Digital Marketing on Consumer Purchase Intention at Natasha Skin Clinic Center Banjarmasin partially and simultaneously. This research is descriptive quantitative, namely primary data collection using a questionnaire with sample of 105 people. This result of this study indicate that : (1) The independent variables (product quality, price, and marketing) have a simultaneous influence on the dependent variable (buying interest).
Item Type: | Thesis (Diploma) |
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Uncontrolled Keywords: | Pengaruh, Pemasaran, Minat Beli Influence, Marketing, Purchase Interest. |
Subjects: | H Social Sciences > HB Economic Theory |
Depositing User: | Ikhfa Budi Rachmadita |
Date Deposited: | 14 Sep 2020 02:11 |
Last Modified: | 14 Sep 2020 02:11 |
URI: | http://eprints.uniska-bjm.ac.id/id/eprint/2104 |
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