PENGARUH HARGA DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN PADA KOPI JANJI JIWA JILID 264 CABANG HASAN BASRI KOTA BANAJRMASIN

Dina, Mulya (2024) PENGARUH HARGA DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN PADA KOPI JANJI JIWA JILID 264 CABANG HASAN BASRI KOTA BANAJRMASIN. Diploma thesis, Universitas Islam Kalimantan MAB.

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Abstract

The purpose of this research is to determine the partial influence of price on purchasing decisions at Kopi Janji Jiwa Volume 264, Hasan Basri Branch, Banjarmasin City. To determine the partial influence of location on purchasing decisions at Kopi Janji Jiwa Volume 264, Hasan Basri Branch, Banjarmasin City. To find out whether price and location simultaneously influence purchasing decisions at Kopi Janji Jiwa Volume 264, Hasan Basri Branch, Banjarmasin City.Data obtained from quantitative research methods can be interpreted as a research method based on the philosophy of positivism, used to research certain populations or samples, data collection using research instruments, quantitative/statistical data analysis, with the aim of testing the applied hypothesis.The research results are based on the t test above showing that the price variable obtained a significant value of 0.018 < 0.05, meaning the hypothesis was accepted that price influences purchasing decisions, while the location variable obtained a significant value of 0.000 < 0.05, meaning the hypothesis was accepted that location influences purchasing decisions. Based on the results of the f test above, it shows a significance value of 0.000 <0.05. So the regression model can be used for decision making or it can be said that price and location simultaneously influence purchasing decisions. Based on the output results above, it shows that the adjusted R2 value is 0.869 or 86,9% of the variation in purchasing decisions can be explained by variations in the two independent variables price and location. Meanwhile, the remainder (100% - 86.9% = 13.1%) is explained by other variables outside the model. This means that price and location have an influence of 86.9% on purchasing decisions while the remaining 13.1% is influenced by other variables outside this research. Keywords: Price and Location on Purchasing Decisions

Item Type: Thesis (Diploma)
Uncontrolled Keywords: Kata Kunci : Harga Dan Lokasi Terhadap Keputusan Pembelian
Subjects: H Social Sciences > H Social Sciences (General)
Q Science > Q Science (General)
Depositing User: Dina Mulya
Date Deposited: 15 Aug 2024 06:06
Last Modified: 15 Aug 2024 06:06
URI: http://eprints.uniska-bjm.ac.id/id/eprint/24819

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