ANALISIS STRATEGI PENGGUNAAN TIKTOK SEBAGAI MEDIA KOMUNIKASI PEMASARAN DIGITAL DALAM UPAYA MENINGKATKAN PENJUALAN PADA PERCETAKAN AL HUSNA MARTAPURA KABUPATEN BANJAR

Yuliani, Yuliani (2024) ANALISIS STRATEGI PENGGUNAAN TIKTOK SEBAGAI MEDIA KOMUNIKASI PEMASARAN DIGITAL DALAM UPAYA MENINGKATKAN PENJUALAN PADA PERCETAKAN AL HUSNA MARTAPURA KABUPATEN BANJAR. Diploma thesis, Universitas Islam Kalimantan MAB.

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Abstract

This research aims to find out and analyze the usage strategies implemented by Al Husna Printing through the TikTok application to increase sales and the obstacles. In the modern digital era, social media has developed into an influential platform for marketing activities. TikTok, as one of the popular social media platforms, provides a great opportunity for nearby companies to connect with more customers and reach a larger audience. The research method used is a descriptive method with a qualitative approach. Data was obtained through in-depth interviews and direct observation at Al Husna Printing. The research results show that effective strategies for using TikTok include creating creative content, consistency in uploads, and using interactive features on TikTok. However, there are a number of challenges, including a lack of knowledge about the TikTok algorithm and a lack of human resources experienced in content creation. It is hoped that this research will help other nearby businesses develop their digital marketing strategies. Keywords: Marketing Communications, Social Media, Sales, Digital Marketing, Al Husna Printing, TikTok

Item Type: Thesis (Diploma)
Uncontrolled Keywords: Komunikasi Pemasaran, Media Sosial, Penjualan, Pemasaran Digital, Percetakan Al Husna, TikTok.
Subjects: H Social Sciences > HB Economic Theory
Q Science > Q Science (General)
Depositing User: Irna Yuliani
Date Deposited: 15 Aug 2024 06:00
Last Modified: 15 Aug 2024 06:00
URI: http://eprints.uniska-bjm.ac.id/id/eprint/24910

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