Alghina Putri, Gusti Yaumil (2024) ANALISIS STRATEGI PEMASARAN DALAM MEMPERTAHANKAN DAN MENINGKATKAN KUALITAS LAYANAN JASA GLOWING ORGANIZER DI KOTA BANJARMASIN. Diploma thesis, Universitas Islam Kalimantan MAB Banjarmasin.
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Abstract
Abstract : This research aims to analyze marketing strategies in maintaining and improving the quality of Glowing Organizer services in the city of Banjarmasin.This research method is qualitative descriptive research with data mining in the field. This research was conducted using interviews and documentation with Glowing Organizer leaders and clients who have used Glowing Organizer services. The research results show: Based on the results of interviews and analysis conducted by the author, the author can draw an answer that so far Glowing Wedding Organizer Banjarmasin has provided good service to clients. Whether the service is good or not is not only based on the assessment of the Glowing Organizer as the wedding party organizer but also based on the answers obtained from clients who have used the Glowing Wedding Organizer's services. Keyword : Marketing Strategy, Service Quality Abstrak : Penelitian ini bertujuan untuk menganalisis strategi pemasaran dalam mempertahankan dan meningkatkan kualitas layanan jasa Glowing Organizer di kota Banjarmasin.Metode penelitian ini yaitu penelitian deskriptif kualitatif dengan penggalian data dilapangan. Penelitian ini dilakukan dengan wawancara dan dokumentasi kepada pimpinan Glowing Organizer dan klien yang pernah menggunakan jasa Glowing Organizer.Hasil penelitian menunjukan : Berdasarkan hasil wawancara dan analisis yang penulis lakukan, penulis dapat menarik suatu jawaban bahwa sejauh ini Glowing Wedding Organizer Banjarmasin telah memberikan pelayanan yang baik kepada klien. Nilai baik atau tidak pelayanan tidak hanya berdasarkan penilaian dari Glowing Organizer selaku penyelenggara pesta pernikahan tetapi juga berdasarkan jawaban yang diperoleh dari klien yang telah menggunakan jasa Glowing Wedding Organizer. Kata Kunci : Strategi Pemasaran, Kualitas Layanan Jasa.
Item Type: | Thesis (Diploma) |
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Uncontrolled Keywords: | Strategi Pemasaran, Kualitas Layanan Jasa |
Subjects: | H Social Sciences > HB Economic Theory |
Divisions: | Faculty of Law, Arts and Social Sciences > School of Management |
Depositing User: | Gt. Yaumil Alghina Putri |
Date Deposited: | 19 Aug 2024 03:46 |
Last Modified: | 19 Aug 2024 03:46 |
URI: | http://eprints.uniska-bjm.ac.id/id/eprint/24953 |
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