Pengaruh Kualitas Produk dan Harga Terhadap Keputusan Pembelian Pada Warung Sumber Makmur Di Kota Banjarmasin

Renaldy, Muhammad (2024) Pengaruh Kualitas Produk dan Harga Terhadap Keputusan Pembelian Pada Warung Sumber Makmur Di Kota Banjarmasin. Diploma thesis, Universitas Islam Kalimantan MAB.

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Abstract

This research aims to see how influential product quality and price are in influencing purchasing decisions by choosing alternative products from providers that are more easily accessible both directly and online. To get the alternative products studied, we still use conventional methods, so it is interesting for researchers to find out the views of loyal customers regarding product quality and price, which can influence their purchasing decisions.The method in this research uses a descriptive quantitative method by distributing questionnaires in which the number of respondents has been determined and becomes a benchmark for the description of the results. With descriptive analysis after seeing the number of repeat customers, the researcher has satisfactory research results.The results of this research show that (1) partially with quantities of 4.695 and 3.904 for tcount > from ttable 1.993, both price and product quality can have an influence, (2) simultaneously the results obtained are 67.265 for Fcount > from Ftable 3.123, so simultaneously both can influence the dependent variable, and finally (3) the R2 value obtained is 0.651 (65.1%) with the explanation of the independent variable studied, w

Item Type: Thesis (Diploma)
Uncontrolled Keywords: Kualitas Produk, Harga, Keputusan Pembelian
Subjects: Q Science > Q Science (General)
Depositing User: Muhammad Renaldy
Date Deposited: 12 Oct 2024 03:36
Last Modified: 12 Oct 2024 03:36
URI: http://eprints.uniska-bjm.ac.id/id/eprint/25403

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