PENGARUH HARGA TERHADAP KEPUTUSAN PEMBELIAN PRODUK PERALATAN RUMAH TANGGA DI GLOBAL MART BATULICIN KAB. TANAH BUMBU

Auliani, Ria (2024) PENGARUH HARGA TERHADAP KEPUTUSAN PEMBELIAN PRODUK PERALATAN RUMAH TANGGA DI GLOBAL MART BATULICIN KAB. TANAH BUMBU. Diploma thesis, Universitas Islam Kalimantan MAB.

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Abstract

The rapid development of technology and information today influences people to think critically in deciding a problem. One of them is choosing daily products, including safe and quality household equipment. Purchasing decisions are one part of consumer behavior which refers to the purchasing behavior of final consumers who buy goods or services for personal consumption. This research aims to test and analyze the influence of purchasing decisions that affect prices. The population is all buyers of the Global Mart Batulicin store with a sample size of 100 respondents. The sampling technique in this research used the Accidental Sampling method. The type of research used is quantitative, namely data analysis using simple linear regression and hypothesis testing which is presented in the form of a clear and detailed explanation. The test results show that price has a significant effect on purchasing decisions, namely 0.499 or 49.9%, meaning that the better the price, the higher the purchasing decision. Each price change will influence the buyer's decision by 0.499, which means the buyer's decision will increase by 49.9%.

Item Type: Thesis (Diploma)
Uncontrolled Keywords: Price, Purchase Decision
Subjects: Q Science > Q Science (General)
Depositing User: Ria Auliani
Date Deposited: 28 Sep 2024 03:08
Last Modified: 28 Sep 2024 03:08
URI: http://eprints.uniska-bjm.ac.id/id/eprint/25905

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