Nurbaiti, Nurbaiti (2024) PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN MENGGUNAKAN E-COMMERCE SHOPEE (STUDI PADA MASYARAKAT DI KECAMATAN KARANG INTAN). Diploma thesis, Universitas Islam Kalimantan MAB.
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Abstract
Penelitian ini bertujuan untuk menguji : (1) kualitas produk berpengaruh signifikan terhadap keputusan pembelian menggunakan e-commerce Shopee di Kecamatan Karang Intan, (2) harga berpengaruh signifikan terhadap keputusan pembelian menggunakan e-commerce Shopee di Kecamatan Karang Intan, (3) kualitas produk dan harga berpengaruh signifikan terhadap keputusan pembelian menggunakan e-commerce Shopee di Kecamatan Karang Intan. Rancangan penelitian ini adalah penelitian kuantitatif dan merupakan penelitian survey. Populasi penelitian seluruh masyarakat yang berdomisili di Kecamatan Karang Intan dan sampel sebesar 100 responden dengan analisis data Regresi Linier Berganda. Hasil penelitian menunjukkan 1) Kualitas Produk berpengaruh signifikan terhadap Keputusan Pembelian di e-commerce Shopee pada masyarakat Kecamatan Karang Intan. 2) Harga berpengaruh signifikan terhadap Keputusa Pembelian di e-commerce Shopee pada masyarakat Kecamatan Karang Intan. 3) Kualitas Produk dan Harga berpengaruh signifikan terhadap Keputusa Pembelian di e-commerce Shopee pada masyarakat Kecamatan Karang Intan. This study aims to test: (1) product quality has a significant effect on purchasing decisions using Shopee e-commerce in Karang Intan District, (2) price has a significant effect on purchasing decisions using Shopee e-commerce in Karang Intan District, (3) product quality and price have a significant effect on purchasing decisions using Shopee e-commerce in Karang Intan District. The design of this study is quantitative research and is a survey research. The research population is all people domiciled in Karang Intan District and a sample of 100 respondents with Multiple Linear Regression data analysis. The results of the study show 1) Product Quality has a significant effect on Purchasing Decisions on Shopee e-commerce in the Karang Intan District community. 2) Price has a significant effect on Purchase Decisions in Shopee e-commerce in the Karang Intan District community. 3) Product Quality and Price have a significant effect on Purchase Decisions in Shopee e-commerce in the Karang Intan District community.
| Item Type: | Thesis (Diploma) |
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| Uncontrolled Keywords: | kualitas produk; harga; keputusan pembelian |
| Subjects: | H Social Sciences > HF Commerce |
| Depositing User: | Nurbaiti |
| Date Deposited: | 19 Nov 2024 05:06 |
| Last Modified: | 19 Nov 2024 05:06 |
| URI: | http://eprints.uniska-bjm.ac.id/id/eprint/26545 |
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