M. Yogi Pratama, M. Yogi Pratama (2024) PENGARUH INFLUENCER DAN IKLAN MEDIA SOSIAL TERHADAP KEPUTUSAN PEMBELIAN GARNIER ACNO FIGHT PADA MAHASISWA FAKULTAS EKONOMI UNIVERSITAS ISLAM KALIMANTAN MUHAMMAD ARSYAD AL BANJARI BANJARMASIN. Diploma thesis, Universitas Islam Kalimantan Muhammad Arsyad Albanjari Banjarmasin.
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Abstract
This research aims to examine the impact of Influencers (X1) and Social Media Advertising (X2) as independent variables on the purchasing choices for Garnier Acno Fight among students of the Faculty of Economics at the Islamic University of Kalimantan Muhammad Arsyad Al Banjari (Y) as the dependent variable. The study employs Multiple Linear Regression to analyze the relationships between Influencers (X1), Social Media Advertising (X2), and Purchasing Decisions (Y). The significance level was assessed using SPSS software version 26, with T-test and F-test procedures. The findings indicate that both Variables (X1) and (X2) have a notable effect on purchasing decisions (Y).
Item Type: | Thesis (Diploma) |
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Uncontrolled Keywords: | Influencers, Social Media Advertising, Purchase Decisions |
Subjects: | Q Science > Q Science (General) |
Depositing User: | M. Yogi Pratama |
Date Deposited: | 03 Dec 2024 02:50 |
Last Modified: | 03 Dec 2024 02:50 |
URI: | http://eprints.uniska-bjm.ac.id/id/eprint/26679 |
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