Ariani, Dessy (2020) PERENCANAAN KOMUNIKASI PEMASARAN UNTUK MEMPROMOSIKAN PENJUALAN MOBIL PADA CV. SHOWROOM RAHMAH MOTOR. Diploma thesis, Universitas Islam Kalimantan MAB.
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Abstract
Tujuan penelitian adalah untuk mengetahui upaya dalam meningkatkan kualitas penjualan mobil, dengan penelitian ini diharapkan konsumen lebih tertarik untuk membeli mobil pada Cv. Showroom rahmah motor Jenis penelitian ini adalah penelitian deskriptif dengan pendekatan kualitatif yaitu menjelasakan dan mendeskripsikan data yang diperoleh dari kuisioner. Pengumpulan data yang digunakan dalam penelitian ini yaitu, antara lain wawancara kepada dua orang atau lebih, dan pengamatan. Kesimpulan hasil penelitian menunjukan kualitas pelayanan pada Cv. Showroom rahmah motor banjarmasin berdasarkan aspek reliability (kehandalan telah tergolong sangat baik dibuktikan dengan hasil wawancara terstruktur bersama tiga orang narasumber yang umumnya menyatakan kualitas kehandalan pelayanan di Cv. Showroom rahmah motor sangat memuaskan sehingga dapat dikatakan masuk pada kriteria sangat baik This type of research is a descriptive study with a qualitative approach, namely explaining and describing the data obtained from the questionnaire. Collecting data used in this study, including interviews with two or more people, and observations. The conclusion of the research result shows the service quality at Cv. Rahmah motorbike showroom in Banjarmasin based on the aspect of reliability (reliability has been classified as very good as evidenced by the results of structured interviews with three informants who generally stated the quality of service reliability at Cv. Rahmah motor showroom is very satisfying so it can be said to be in very good criteria.
Item Type: | Thesis (Diploma) |
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Uncontrolled Keywords: | Showroom, Quality Improvement This type of research is a descriptive study with a qualitative approach, namely explaining and describing the data obtained from the questionnaire. Collecting data used in this study, including interviews with two or more people, and observations. The conclusion of the research result shows the service quality at Cv. Rahmah motorbike showroom in Banjarmasin based on the aspect of reliability (reliability has been classified as very good as evidenced by the results of structured interviews with three informants who generally stated the quality of service reliability at Cv. Rahmah motor showroom is very satisfying so it can be said to be in very good criteria. |
Subjects: | H Social Sciences > H Social Sciences (General) |
Depositing User: | Dessy Ariani |
Date Deposited: | 18 Nov 2020 02:03 |
Last Modified: | 18 Nov 2020 02:03 |
URI: | http://eprints.uniska-bjm.ac.id/id/eprint/3521 |
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