savira, saufa (2021) PENGARUH KUALITAS PELAYANAN DAN LOKASI TERHADAP KEPUTUSAN KONSUMEN BERBELANJA DI TRANSMART BANJARMASIN. Diploma thesis, Universitas Islam Kalimantan MAB.
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Abstract
Penelitian ini bertujuan untuk menguji : (1) kualitas pelayanan berpengaruh terhadap keputusan konsumen berbelanja di transmart Banjarmasin, (2) lokasi berpengaruh terhadap keputusan konsumen berbelanja di transmart Banjarmasin dan (3) kualitas pelayanan dan lokasi berpengaruh terhadap keputusan konsumen berbelanja di transmart Banjarmasin. Penelitian ini menggunakan rancangan penelitian deskriptif kuantitatif dan merupakan penelitian survey. Populasi penelitian seluruh pengunjung di transmart Banjarmasin yang sudah pernah berkunjung di lebih dari satu kali, berusia di atas 25 tahun serta sudah memiliki kartu identitas dan responden yang diuji sebanyak 30 orang. Hasil penelitian menunjukkan : (1) kualitas pelayanan berpengaruh terhadap keputusan konsumen berbelanja di transmart Banjarmasin, (2) lokasi berpengaruh terhadap keputusan konsumen berbelanja di transmart Banjarmasin dan (3) kualitas pelayanan dan lokasi berpengaruh terhadap keputusan konsumen berbelanja di transmart Banjarmasin, hal ini mengidentifikasikan bahwa karyawan transmart Banjarmsin sudah memberikan kualitas pelayanan yang terbaik kepada konsumen dan lokasi transmart Banjarmasin sudah cukup bagus, sehingga banyak konsumen yang merasa bahwa sesuai dengan kebutuhan mereka. Pengaruh kualitas pelayanan dan lokasi terhadap keputusan konsumen berdasarkan penelitian ini diketahui sebesar 72%. This study aims to examine: (1) service quality affects consumer decisions to shop at Transmart Banjarmasin, (2) location influences consumer decisions to shop at Transmart Banjarmasin and (3) service quality and location influences consumer decisions to shop at Transmart Banjarmasin. This study uses a quantitative descriptive research design and is a survey research. The study population was all visitors at Transmart Banjarmasin who had visited more than once, were over 25 years old and already had an identity card and 30 respondents were tested. The results showed: (1) service quality affects consumer decisions to shop at Transmart Banjarmasin, (2) location affects consumer decisions to shop at Transmart Banjarmasin and (3) service quality and location affects consumer decisions to shop at Transmart Banjarmasin, this identifies that the employees of the Banjarmasin transmart have provided the best quality service to consumers and the location of the Banjarmasin transmart is quite good, so that many consumers feel that it suits their needs. The influence of service quality and location on consumer decisions based on this study is known to be 72%.
Item Type: | Thesis (Diploma) |
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Uncontrolled Keywords: | Kualitas Pelayanan, Lokasi dan Keputusan Berbelanja Service Quality, Location and Shopping Decision Keputusan |
Subjects: | H Social Sciences > HB Economic Theory |
Depositing User: | Saufa Savira |
Date Deposited: | 06 Sep 2021 03:39 |
Last Modified: | 06 Sep 2021 03:39 |
URI: | http://eprints.uniska-bjm.ac.id/id/eprint/7357 |
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