ANALISIS PENGARUH MARKETING MIX TERHADAP KEPUTUSAN PEMBELIAN PRODUK SABUN MANDI LIFEBOUY DI KECAMATAN GAMBUT

Ansari, Hafiz (2021) ANALISIS PENGARUH MARKETING MIX TERHADAP KEPUTUSAN PEMBELIAN PRODUK SABUN MANDI LIFEBOUY DI KECAMATAN GAMBUT. Diploma thesis, Universitas Islam kalimantan MAB.

[img] Text
artikel jurnal hafiz-dikonversi(2).pdf

Download (101kB)

Abstract

Penelitian ini bertujuan untuk menguji : (1) Produk berpengaruh terhadap keputusan pembelian produk sabun mandi Lifebouy di Kecamatan Gambut, (2) Harga berpengaruh terhadap keputusan pembelian produk sabun mandi Lifebouy di Kecamatan Gambut, (3) Promosi berpngaruh terhadap keputusan pembelian produk sabun mandi Lifebouy di Kecamatan Gambut, (4) Lokasi berpengaruh terhadap keputusan pembelian produk sabun mandi Lifebouy di Kecamatan Gambut, dan (5) Produk, harga, promosi, dan lokasi berpengaruh terhadap keputusan produk sabun mandi Lifebouy di Kecamatan Gambut. Penelitian ini merupakan penelitian kuantitatif dan merupakan peneltian survei. Populasi dalam penelitan sebagian masyarakat di Kecamatan Gambut dan sampel sebanyak 30 orang dari masyarakat Gambut dengan analisis data regresi linier berganda. Hasil penelitian menunjukan bahwa (1) Produk tidak berpengaruh secara parsial terhadap keputusan pembelian produk sabun mandi Lifebouy di Kecamatan Gambut, (2) Harga berpengaruh signifikan terhadap keputusan pembelian produk sabun mandi Lifebouy di Kecamatan Gambut, (3) Promosi tidak berpengaruh secara parsial terhadap keputusan pembelian produk sabun mandi Lifebouy di Kecamatan Gambut, (4) Lokasi tidak berpengaruh secara parsial terhadap keputusan pembelian produk sabun mandi Lifebouy di Kecamatan Gambut, (5) Produk, harga, promosi, dan lokasi secara bersama-sama berpengaruh terhadap keputusan pembelian produk sabun mandi Lifebouy di Kecamatan Gambut. This study aims to examine: (1) the product has an effect on purchasing decisions for Lifebouy bath soap products in the Gambut District, (2) the price has an effect on purchasing decisions for Lifebouy bath soap products in the Gambut sub-district, (3) Promotion has an effect on purchasing decisions for Lifebouy bath soap products. in Gambut District, (4) Location influences purchasing decisions of Lifebouy bath soap products in Gambut District, and (5) Product, price, promotion, and location affect Lifebouy bath soap product decisions in Gambut District.This research is a quantitative research and is a survey research. The population in the study was part of the community in Gambut District and a sample of 30 people from the Peat community with multiple linear regression data analysis. The results showed that (1) the product had no partial effect on purchasing decisions for Lifebouy bath soap products in Gambut District, (2) Price had a significant effect on purchasing decisions for Lifebouy bath soap products in Gambut District, (3) Promotion had no partial effect on decisions. purchase of Lifebouy bath soap products in Gambut District, (4) Location does not partially influence the purchase decision of Lifebouy bath soap products in Gambut District, (5) Product, price, promotion, and location jointly affect purchasing decisions for bath soap products Lifebouy in Peat District.

Item Type: Thesis (Diploma)
Uncontrolled Keywords: Marketing Mix, Keputusan Pembelian Marketing Mix, Purchase Decision
Subjects: H Social Sciences > H Social Sciences (General)
L Education > L Education (General)
S Agriculture > S Agriculture (General)
Depositing User: Hafiz Ansari
Date Deposited: 22 Sep 2021 03:34
Last Modified: 22 Sep 2021 03:34
URI: http://eprints.uniska-bjm.ac.id/id/eprint/7457

Actions (login required)

View Item View Item