Hakim, Abdul (2021) ANALISIS KUALITAS PELAYANAN UNTUK MENINGKATKAN MINAT KONSUMEN DI TOKO AKIM PHONE SERVICE MANDASTANA. Diploma thesis, Universitas Islam Kalimantan MAB.
![]() |
Text
JURNAL ABDUL HAKIM.pdf Download (227kB) |
Abstract
Toko Akim Phone Service Mandastana menjual pulsa dan kouta internet semua operator, berbagai macam aksesories perlengkapan handphone berupa anti gores, carger, hedset, dan lain-lain. Selain itu mereka juga menyediakan jasa service handphone mulai dari kerusakan hardware berupa reparasi layar handphone, colokan carger tombol volume, tombol power, Dll. Serta software berupa instal ulang operasi sistem, pengisian game dll. Untuk memenuhi kebutuhan para pengguna handphone toko Akim phone service Mandastana berusaha selalu menyediakan apa yang diperlukan pelanggan. Penelitian ini menggunakan analisis data kualitatif yaitu analisis berdasarkan pendapat, pemikiran dan pertimbangan-pertimbangan yang akan menguraikan serta merangka masalah yang tidak digambarkan dalam bentuk angka. Adapun pengaruh yang signifikan antara faktor tangible (bukti fisik), reliability (kehandalan), responsiveness (daya tanggap), assurance (jaminan) dan empaty (empati) terhadap tingkat minat konsumen di toko Akim Phone Service Mandastana. Toko Akim Phone Service Mandastana sebaiknya dan senantiasa meningkatkan tiap-tiap indikator dari 5 variable kualitas pelayanan tersebut dengan cara menambah fasilitas sarana dan perasanan yang masih kurang dan memperbaiki kinerja karyawan agar tujuannya tercapai yaitu meningkatkan minat konsumen. The Akim Phone Service Mandastana shop sells credit and internet quotas for all operators, various kinds of cellphone accessories in the form of anti-scratch, charger, headset, and others. In addition, they also provide cellphone service services ranging from hardware damage in the form of cellphone screen repairs, volume button charger plugs, power buttons, etc. As well as software in the form of reinstalling the operating system, charging games, etc. To meet the needs of mobile phone users, the Akim phone service store, Mandastana, always tries to provide what customers need. This study uses qualitative data analysis, namely analysis based on opinions, thoughts and considerations that will describe and frame problems that are not described in the form of numbers. There is a significant influence between tangible factors (physical evidence), reliability (reliability), responsiveness (responsiveness), assurance (guarantee) and empathy (empathy) on the level of consumer interest in the Akim Phone Service Mandastana store. Akim Phone Service Mandastana shop should and always improve each indicator of the 5 service quality variables by adding facilities and feelings that are still lacking and improving employee performance so that the goal is achieved, namely increasing consumer interest.
Item Type: | Thesis (Diploma) |
---|---|
Uncontrolled Keywords: | Kualitas Pelayanan, meningkatkan minat konsumen Service Quality, increase consumer interest |
Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HA Statistics H Social Sciences > HB Economic Theory |
Depositing User: | Abdul Hakim |
Date Deposited: | 29 Sep 2021 01:45 |
Last Modified: | 29 Sep 2021 01:45 |
URI: | http://eprints.uniska-bjm.ac.id/id/eprint/7575 |
Actions (login required)
![]() |
View Item |