Sari, Gadis Irma (2021) PENGARUH PROMOSI, KUALITAS PRODUK DAN BRAND IMAGE MOTOR METIC TERHADAP KEPUTUSAN. Diploma thesis, Universitas Islam Kalimantan MAB.
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ARTIKEL SKRIPSI GADIS.IS.pdf Download (249kB) |
Abstract
Keputusan pembelian suatu produk oleh konsumen dapat dipengaruhi oleh berbagai faktor diantaranya promosi, kualitas produk dan brand image. Jenis data yang digunakan adalah data primer. Sampel dalam penelitian ini berjumlah 50 sampel dengan menggunakan teknik pengambilan sampel nonprobability sampling dan sampling jenuh dalam penyebaran kuesioner. The decision to purchase a product by consumers can be influenced by various factors including promotion, product quality and brand image. The type of data used is primary data. The sample in this study amounted to 50 samples using non-probability sampling and saturated sampling in distributing questionnaires.
| Item Type: | Thesis (Diploma) |
|---|---|
| Uncontrolled Keywords: | Promosi, Kualitas Produk, Brand Image dan Keputusan Pembelian. |
| Subjects: | H Social Sciences > HA Statistics H Social Sciences > HB Economic Theory H Social Sciences > HC Economic History and Conditions |
| Depositing User: | Gadis Irma Sari |
| Date Deposited: | 30 Sep 2021 02:23 |
| Last Modified: | 30 Sep 2021 02:23 |
| URI: | http://eprints.uniska-bjm.ac.id/id/eprint/7691 |
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